Marketing Manager – Forever New

Job Description

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Overview

Marketing Manager – Forever New role at VerifiedJobs.ae.

Responsibilities

• Integrated communication strategy for enhancing brand equity and brand preference.




• Efficient media management and planning for optimum utilization of resources.




• Manage and coordinate all marketing, advertising and promotional staff and activities.




• Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.




• Formulating business plans for overall development and accomplishment of top and bottom line profitability.




• Develop brand’s positioning strategy in line with the Brand objectives.




• Ensure that the entire brand building strategies and exercise is implemented in all the stores and in all the territories.




• Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.




• Work with the brand principal and internal stakeholders to educate about the market and the brand to help achieving the objective of building the brand.




• Put strategies and action plans to build and fix database and be the custodian for implementation.

Promotions & Events

• Recommend Brand store promotions in consultation with brand custodians.




• Ensure that all communication material required for the promotions is developed and sent to the territories within the time frame specified and with the required approvals.




• Recommend events specific to brand product category or season.




• Forecast along with brand custodians the increase in footfall sales during the promotions and consider ROI. In-store and outdoor media planning.




• Ensure that outdoor media facilities are at the prime locations to attract customers.




• Ensure time frame and seasonality peaks are met.




• Negotiate for preferential rates based on group economies of scale.




• Ensure outdoor media communication is updated regularly with images and captions.




• Coordinate with territories and brand principals on media advertising.




• Maintain brand image consistency.




• Provide innovative solutions and proposals for new POS materials for stores and brand.

Budgeting & Planning

• Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories and brands with break down by season and campaign.




• Prepare annual marketing calendar and product specification catalogs.




• Review budgets and make recommendations to management as needed.




• Report on budget utilization periodically.




• Ensure budget is used effectively and efficiently.

Media Groups Management

• Plan and coordinate with Corporate Marketing on media buying.




• Track advertising maintained with the Media Groups and Agencies.




• Review the effectiveness of advertisement promos and take corrective actions.




• Set agency deliverables with respect to the brand communication strategy.




• Responsible for all approvals on the brand and marketing in coordination with brand and management.




• Utilize internal manpower to achieve quality output.

Market Research

• Conduct periodic market research to study the customer profile, preferences and buying patterns in coordination with Corporate Marketing.




• Conduct market research to study the effectiveness of the media campaign and spend.




• Set goals and parameters for Marketing Research ensuring meaningful output for planning.

Others

• Negotiate with vendors, media groups and printers.




• Create opportunities for cross promotion and co-branding.




• Plan with editors for PR and media coverage in consultation with Brand Head and Group Corporate Communications and PR.




• Manage the loyalty program and privilege clubs of the brands and recommend strategies to increase adoption.




• Recommend strategies to increase loyalty program membership and support mailers and brochures to privileged members.




• Represent the brands at media and marketing events to understand the brand essence and fashion parts for marketing needs.




• Conduct territory and market visits to assess branding guideline implementation and gather competitive intelligence.




• Stay abreast of best practices in marketing, global retail brands, and trends.




• Maintain close proximity to stores to understand customers and market trends.




• Be aware of competition to maintain market share knowledge.




• Coordinate with mall management to capitalize on their activities and opportunities.




• Stay updated with seasonal launches, product heroes, and brand thematic displays.

Job Details

• Seniority level: Mid-Senior level




• Employment type: Full-time




• Job function: Marketing and Sales




• Industries: Internet Publishing

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2025-11-11 13:10:28