Director of Media – EdTech (French fluent )

Job Description

411_3463039

Director of Media (Brand & Content)

We’re looking for a Director of Media (Brand & Content) to lead the creative and strategic content initiatives for a brand growing from a personal ecosystem into a global, iconic company brand.

This is a full‑time position, carried out remotely or from our beautiful offices in Dubaï or Lisbon. French and English fluency are required.

Your Responsibilities

• Architect the Dual‑Brand Strategy, building a symbiotic plan that reinforces David Laroche’s personal brand and Paradox’s company brand without cannibalisation.
• Propose radical new formats (documentary, reality show, conceptual short) that shatter the boring codes of the Self‑Help industry.
• Define distinct, sharp editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, Authority & Authenticity for LinkedIn.
• Drive radical concepting and end‑to‑end delivery, taking responsibility for the entire production chain: writing hooks, storyboarding, and ensuring the final cut matches the vision.
• Recruit and manage the team required to realise each concept (motion designers, drone operators, niche experts) and onboard them.
• Ensure David appears as an actor on set by providing flawless scripts, set design, and direction so he can perform without mental load.
• Lead the internal content factory (Factory Manager, Video Editors, Graphic Designers) by setting tempo, culture, and daily standards of excellence.
• Provide high‑level artistic direction and act as the final quality check; nothing is published unless it meets the Paradox Standard of aesthetics and storytelling.
• Challenge the team to constantly upskill, pushing them for sharper cuts, better sound design, and stronger visual storytelling.
• Collaborate with the Head of Growth to produce assets specifically designed to convert in ads, treating content as the primary acquisition channel.
• Analyze retention graphs, CTR, and CPL to iterate based on feedback, killing what fails and aggressively scaling what works.

Qualifications

• Proven content builder: successfully grown a media brand, YouTube channel, or personal brand to significant scale (100k+ followers or millions of views). Understand mechanics of virality and retention.
• Editorial leadership experience managing a creative team (editors, designers) and raising the level from good to masterpiece.
• Elite scripting skills: can showcase scripts that performed, with strong hooks, structured narratives, and engagement lasting 20+ minutes.
• Performance fluency: experience where content drove business results (ads, launches, conversion) rather than vanity metrics.

Key Personality Traits

• Intolerant to mediocrity: enjoys fine detail, fights weak typography, choppy cuts, and poor headlines.
• Psychology obsessed: studies why people click, share, and what emotion drives them.
• A “doer” with authority: commands respect through competence, writing scripts, directing shoots, and fixing edits.
• No ego, just impact: accepts that concepts can flop, analyzes data, pivots immediately, and ships next concepts with renewed energy.

Language

French: Native/Bilingual. English: Fluent. Written communication is English.

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2026-04-09 07:35:38