Growth Marketing Director DTC Online Training Courses

Marketing & Media
United Arab Emirates
April 13, 2026
Full Time

Job Overview

Job Description

411_3250649

Overview

Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East). Sector: D2C Education | Online MBA-level Programs. Stage: New revenue stream inside an Inc. 5000 company. Reports to: Founder / Executive Leadership.

This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.

The Opportunity

We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by:

  • An Inc. 5000 recognised leadership and development company
  • Household-name B2B clients
  • A high-profile TED Talks partnership
  • Strong brand authority, IP, and warm audiences

You will own customer acquisition end-to-end.

Core Responsibilities

  • Design and execute the full-funnel customer acquisition strategy
  • Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
  • Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
  • Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
  • Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
  • Optimise CPL, CAC, and LTV with a commercial growth mindset
  • Work closely with founders, content, and partnerships teams, including the TED partnership

You are a strong fit if you have

  • Proven experience launching and scaling a D2C online course or cohort-based programme
  • A premium price point experience of $5,000 or higher
  • A 12-week or MBA-level programme structure
  • Customers or students in the US, Europe, and the Middle East
  • Deep hands-on expertise in performance marketing and funnel optimisation
  • Strong experience with email CRM and lifecycle marketing
  • A commercial, growth-hacker mindset with strong analytical skills
  • Comfort operating in startup mode within an established, well-known company
  • Fluent English communication (programme delivered globally in English)

Location & Working Style

  • Fully remote
  • Candidates must be based in the US, Europe, or Dubai / Middle East
  • Time-zone flexibility required for global launches

Why This Role Is Different

  • You are not supporting marketing — you own revenue
  • Rare opportunity to build a premium global D2C education brand
  • Clear connection between strategy, execution, and financial upside
  • Significant growth potential as the programme scales internationally

Compensation & Performance Model (or local currency equivalent)

Base Salary: USD $150,000 – $200,000 (dependent on experience, location, and prior launches)

On-Target Earnings (OTE): USD $180,000 – $250,000+

Performance Incentives: This role participates directly in the upside created.

  • Revenue-based bonus tied to launch performance and cohort revenue
  • Incentives linked to CAC, LTV, and funnel efficiency
  • Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
  • Potential profit-share or long-term incentive plan as the programme scales

Start Date

ASAP

Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.

#J-18808-Ljbffr

2026-03-27 08:38:45

Related Jobs