Digital Marketing (Social Media Executive)

Job Description

411_3440989

Overview

This role requires a well-rounded understanding of paid and organic social media, content creation, influencer partnerships, community management, and CRM integration. The ideal candidate should be both strategic and hands-on, with the ability to drive engagement, brand awareness, and measurable business results across social channels.

Key Responsibilities

• Social Media Strategy & Execution
  • Manage the day-to-day operations of brand social media channels (Instagram, TikTok, Facebook, etc.).
  • Plan and schedule content calendars, ensuring alignment with brand and campaign objectives.
  • Collaborate with cross-functional teams (design, retail, e-commerce) to ensure an integrated omnichannel approach where applicable.
• Content Creation, Copywriting & Trends
  • Write engaging and on-brand copy for posts, captions, stories, and campaigns.
  • Develop compelling storytelling tailored to different audiences and platforms.
  • Spot and evaluate emerging social media trends, formats, and cultural conversations.
  • Translate trends into actionable creative content ideas that resonate with GCC audiences.
  • Repurpose global assets into locally relevant, trend-driven content.
• Paid Social & Boosting
  • Support setup, monitoring, and optimization of paid social campaigns across Meta, TikTok, and other platforms.
  • Work with the performance marketing team to execute dark ads, boosting strategies, and A/B testing.
  • Track and report on campaign performance, ROI, and audience growth.
• Influencer Marketing & Partnerships
  • Identify, engage, and manage relationships with influencers and content creators.
  • Support influencer campaign execution, contract negotiations, and performance tracking.
  • Leverage influencer content for brand amplification across channels.
• Community Management
  • Monitor and engage with online communities, responding to customer queries and comments in a timely, brand-appropriate manner.
  • Proactively grow and nurture online communities, fostering advocacy and loyalty.
  • Escalate customer service issues when required.
• CRM Integration
  • Collaborate with the CRM team to integrate social media efforts with customer journeys.
  • Support database growth through lead-gen campaigns and social-to-CRM initiatives.
  • Use CRM insights to tailor messaging and content strategies.
  • Schedule WhatsApp comms, SMSs through CRM tools available.
• Reporting & Analytics
  • Track KPIs across social channels (reach, engagement, follower growth, conversions).
  • Deliver monthly performance reports with actionable insights.
  • Benchmark against competitors and industry trends.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in social media management (agency or brand-side).
• Strong understanding of both organic and paid social media.
• Familiarity with influencer marketing, community building, and CRM systems.
• Skilled in content creation (basic design/video editing skills a plus).
• Proficiency in scheduling tools (e.g., Later, Hootsuite, Sprinklr, or Meta Business Suite).
• Strong copywriting and storytelling skills.
• Data-driven mindset with ability to interpret analytics.
• Passion for digital culture, trends, and emerging platforms.

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2026-03-31 07:26:16