Head of Marketing – MEA

Job Description

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ELPEN Pharmaceutical , founded in 1965, has grown into Greece’s leading pharmaceutical company, with a presence in 90+ countries—driven by a simple belief: effective treatments can improve and extend lives.

Our mission is clear: to grow as a leading European pharma company with global reach, always putting people first. We are now seeking an exceptional leader to drive this vision forward in the MEA region.

We’re Hiring: Head of Marketing – MEA Dubai, UAE | Regional Leadership Role

This is more than a role — it’s a seat at the strategic table. We’re looking for a visionary marketing leader to architect brand ecosystems, translate data into decisive commercial action, and lead with influence in a business that is scaling with purpose and long-term ambition.

In this role, you will: Think in patient journeys Speak in data and insights Listen deeply to communities and markets Execute with measurable impact All while embodying our core values: Respect, Care, Commitment to Quality, and Rewarding Creativity. As a key bridge between European pharmaceutical excellence and patients across the Middle East & Africa, you will champion a simple but powerful belief: Geography should never limit access to world-class care. Reporting directly to the General Manager, MEA, this role offers the opportunity to shape strategy, influence growth, and make a meaningful difference at scale.

What You’ll Drive as Head of Marketing – MEA

• Drive market share growth through insight-led brand strategies, clear differentiation, and disciplined execution — translating therapy leadership into measurable commercial impact across MEA
• Develop robust, data-driven forecasting models leveraging IQVIA analytics, epidemiology, and market potential assessments — ensuring every launch is timely, scalable, and commercially ready
• Build and champion transparent, action-oriented brand plans — translating strategy into clear milestones, ownership, and accountability across the commercial organization
• Lead segment development beyond product — shaping disease awareness, redefining diagnostic pathways, and creating markets in under-served therapeutic areas
• Track and continuously optimize brand performance — across equity, prescriber loyalty, penetration, and share of voice — to build sustained leadership
• Architect integrated brand strategies across MEA — from positioning and value proposition to full lifecycle management, grounded in science and patient need
• Shape future pipeline decisions by channelling MEA insights, unmet needs, and commercial opportunity analyses into Global Business Development
• Map and optimize the full patient journey — from awareness and diagnosis to adherence and long-term outcomes — designing around real patient experiences
• Build strategic partnerships with health societies, scientific associations, and advocacy groups — extending impact beyond the prescription
• Champion a clear purpose: improving patient outcomes and enabling healthier, more productive lives across communities
• Foster a culture of innovation, collaboration, and continuous growth — inspiring teams to challenge the status quo
• Establish a strong multi-stakeholder ecosystem — engaging HCPs, KOLs, payers, regulators, and health authorities through trust-based relationships
• Integrate ESG principles into all initiatives — advancing health equity, ethics, and sustainable impact
• Design and govern the promotional mix with scientific rigor and full compliance with global standards and ethics
• Steward marketing investments with discipline — optimizing spend within governance frameworks
• Build best-in-class omnichannel ecosystems — integrating digital, CRM, e-detailing, medical platforms, and field activation
• Drive digital excellence across SEO/SEM, content, social, and precision targeting for HCPs and patients
• Lead impactful medical education and scientific engagement platforms — positioning the organization as a trusted partner
• Partner closely with Sales to elevate field capabilities through training in product knowledge, science, and therapy expertise
• Collaborate with global marketing teams to leverage best practices and ensure brand consistency across markets
• Lead without authority — aligning Medical, Regulatory, Market Access, BD, and Commercial teams through vision, influence, and shared purpose

Your Foundation

• 5+ years in pharmaceutical marketing — with clear impact in a brand lead or senior role (MNC exposure preferred)
• Medical or pharmacy degree — your scientific credibility is non-negotiable
• Strong GCC/MEA expertise — deep understanding of healthcare systems, payer dynamics, and cultural nuance

Your Expertise

• A disciplined forecaster and commercial planner — combining market modelling with launch excellence
• A proven launch leader — from pre-launch strategy to uptake acceleration and sustained growth
• Experience contributing to pipeline or business development is a strong advantage
• Fluent in omnichannel and digital — you lead digital thinking, you don’t delegate it
• Strong analytical mindset — turning IQVIA data, patient flows, and market insights into action

Your Mindset

• A patient-journey thinker — you see the human story behind every prescription ▸
• A natural alliance builder — trusted by HCPs, KOLs, societies, and policymakers alike ▸
• An ESG advocate — you believe ethical, responsible marketing is a responsibility, not a constraint
• A culture carrier — you embody Respect, Care, Quality, and Creativity in everything you do
• Strong command of promotional strategy, budget governance, and compliance-led execution
• A team builder — elevating capabilities across marketing and sales, especially in scientific engagement
• Collaborative by nature — able to influence across Medical, Regulatory, Market Access, and Commercial teams

What Sets You Apart

• Experience in Cardiometabolic, Respiratory, and/or Oncology is a strong advantage
• Ambitious, analytical, and comfortable in ambiguity — you build structure where none exists

At ELPEN, success isn’t just measured in numbers. It’s measured in lives improved.

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2026-04-18 11:33:07