Brand Director

المسمى الوظيفي

411_3100307

Location: Remote or Onsite (Dubai)
Reports To: VP
Department: Marketing

Position Overview

We are seeking a dynamic and strategic Brand Director to lead the development and execution of Bitunixs global brand strategy. This role is pivotal in transforming Bitunix into a globally recognized user‑centric and emotionally resonant brand within the cryptocurrency exchange space. The ideal candidate will bring a deep understanding of branding, storytelling, and digital finance combined with a passion for building communities and delivering impactful marketing initiatives. A key focus of the role will be to enhance branding across both online and offline channels, ensuring a consistent, engaging, and high‑impact presence in every user interaction.

المهام الأساسية

• Lead the development and evolution of Bitunixs global brand positioning, ensuring alignment with the company’s long‑term vision and core values.
• Establish and maintain a strong, consistent brand identity and voice across all customer touchpoints and marketing channels.
• Craft a compelling and emotionally engaging brand narrative that resonates with a global audience from first‑time crypto users to experienced traders.
• Champion a user‑centric approach to branding and marketing, ensuring that all strategies are grounded in community needs and insights.
• Plan and execute integrated multichannel marketing campaigns that drive brand awareness, engagement, and loyalty.
• Collaborate closely with higher management as well as cross‑functional teams—including product, growth, design, and customer support—to ensure brand consistency across all platforms and initiatives.
• Localize and adapt brand strategies to suit different geographic markets, taking into account cultural nuances, regulatory environments, and user behaviors.
• Analyze brand performance through key metrics and customer feedback, using insights to continuously refine and optimize brand strategies.
• Lead and inspire internal teams and external partners to deliver world‑class creative output that reflects the Bitunix brand.
• Foster a culture of strategic agility and continuous improvement, enabling the brand to respond effectively to emerging trends in the digital finance and crypto space.

Qualifications

• 4 years of experience in brand strategy, marketing leadership, or related roles, preferably in fintech, crypto, or high‑growth tech companies.
• Proven success in building and scaling global brands with strong emotional resonance.
• Expertise in community‑driven and digital‑first marketing strategies.
• Experience managing cross‑functional teams and external creative agencies.
• Deep understanding of the crypto/web3 ecosystem and its culture.
• Strong storytelling, communication, and presentation skills.
• Strategic thinker with a bias toward execution and measurable outcomes.
• Fluent in English; multilingual is a plus.

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2026-03-27 08:36:08