Lifecycle Marketing Executive/Specialist

المسمى الوظيفي

411_2546112

Overview

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience. As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market, with a collective strength of 5 brands and more than 123 million monthly users who trust in our platform.

Role title: Lifecycle Marketing Executive/Specialist

As a CLM Executive/Specialist, you will be responsible for creating, shaping, and optimizing CLM campaigns (consisting of email, push, in-app and web notifications) while also working with various internal teams to create end-to-end marketing strategies and the user lifecycle journey.

In this role, you will

• Develop a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments
• Create and run email, in-app and push notifications; assist in copywriting, email design and user performance of all C2C and B2C campaigns
• A/B test and optimize CLM campaigns with strategic content, frequency and audience variations
• Work closely with all teams to understand the customer base through insight segmentation and data analysis
• Lead new product features, testing side by side with Product managers and leverage email marketing & push notifications
• Increase CLM’s traffic & engagement contribution, while maintaining high quality of relevant and personalized messaging
• Constantly analyze data to plan strategies and execute campaigns
• Audience building, segmentation and testing
• Project management and support BI/Tech teams with API-based campaigns

Qualifications

• Bachelor’s degree or BSC from a reputable university
• 3 years of experience in a similar field
• Knowledge of basic digital marketing & advanced CLM tools
• Practical knowledge of digital platforms and CLM tools (Braze, Airship, LeanPlum, Acoustic, MoEngage, Twilio, SendGrid, SendinBlue) and experience with at least one email automation platform
• Understanding of web analytics (experience with Google Analytics is preferred)
• Strong understanding of current online marketing concepts, strategies, and best practices
• Strong critical thinking, technical, and data analysis skills
• Strong MS Office Suite skills (Excel, PowerPoint)
• Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a targeted marketing strategy
• Self-motivated and willing to take on new challenges

Benefits

• A fast-paced, high performing team
• Multicultural environment with over 50 different nationalities
• Competitive tax-free salary
• Comprehensive health insurance
• Annual air ticket allowance
• Employee discounts at multiple vendors across the emirates
• Rewards & recognitions
• Learning & development

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#UAEBayut

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Technology, Information and Internet

Referrals increase your chances of interviewing at Bayut.com by 2x.

#J-18808-Ljbffr

2025-11-11 12:46:48