Head of Marketing-MEA

المسمى الوظيفي

411_3469247

المسؤوليات

1. Brand Research & Analysis

• Conduct in-depth research on the local market, including industry trends, competitor landscape, consumer behavior, and needs.
• Collect and analyze market data, regularly assess market dynamics, and provide accurate insights to support the formulation of marketing strategies.

2. Brand Building & Promotion

• Develop brand promotion strategies for the designated region to enhance the company’s brand awareness and reputation in that area.
• Responsible for shaping and maintaining the brand image.
• Plan and execute brand promotion activities, such as online and offline advertising, PR events, sponsorship activities, etc.
• Responsible for internal and external brand collaborations, as well as integrating resources related to branding, planning, and media within the market.

3. Marketing Strategy Development & Execution

• Develop comprehensive marketing strategies and plans based on target markets, customer segments, and marketing channels.
• Formulate business policies, incentive policies, and performance evaluation mechanisms for branding and marketing.
• Coordinate closely with other internal departments to facilitate the execution of strategies and plans.
• Monitor the implementation of marketing activities, evaluate their effectiveness, and adjust strategies in a timely manner.

Qualifications

• At least 10 years of experience in automotive industry, with a minimum of 8 years in automotive marketing within the relevant market; proven track record of successful brand promotion and marketing campaigns.
• Proficient in English; familiar with marketing channels and promotion methods in the relevant market.
• Strong capabilities in market analysis, planning, and execution, with the ability to independently formulate marketing strategies and plans.
• Excellent team management and collaboration skills, with the ability to lead a team to achieve marketing goals.
• Innovative and pioneering spirit, with the ability to continuously explore new market opportunities and marketing approaches.
• Strong communication skills and team spirit.
• AI-aware, with proficiency in using AI tools preferred.
• Willing to accept frequent business travel or base location in the local market.

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2026-04-11 07:15:18