Head of Platform Growth and Monetization

المسمى الوظيفي

411_3466787

Role Summary

The Head of Platform Growth & Monetisation is responsible for driving sustainable user and revenue growth across the Astra Tech & Botim ecosystem by unlocking value from the platform’s communication, fintech, and digital services portfolio. The role serves as the custodian of platform economics, ensuring alignment between user growth, engagement, and monetisation strategies across the platform’s services. This leader will define scalable growth frameworks, leverage data‑driven experimentation, and optimise monetisation opportunities across Astra Tech & Botim’s expanding digital ecosystem.

المسؤوليات

• Define and execute Astra Tech & Botim platform growth roadmap across communication, fintech, and digital services.
• Drive strategies to increase user acquisition, engagement, and retention across the platform.
• Design scalable growth loops across product, marketing, and lifecycle channels.
• Develop monetisation frameworks that maximise the value of Astra Tech & Botim’s large user base.
  • Fintech services
  • Payments and remittances
  • Digital services
  • Value‑added offerings
• Optimise revenue per active user through pricing, bundles, and user lifecycle strategies.
• Act as the business performance owner for the platform services portfolio, ensuring each service contributes to overall growth and monetisation goals.
• Monitor service performance through clear metrics around adoption, engagement, and revenue contribution.
• Prioritise initiatives based on data insights and business impact.
• Establish and scale a culture of experimentation and measurable growth across the platform.
• Implement frameworks for A/B testing, cohort analysis, lifecycle optimisation, and translate user behaviour insights into actionable growth strategies.
• Collaborate with internal teams to expand the range of services available on the platform, support integration of new services and offerings that enhance the platform’s value proposition, ensuring alignment with growth and monetisation objectives.
• Work closely with Product, Marketing, Data, and Commercial teams to drive growth initiatives and align stakeholders around platform growth priorities and monetisation opportunities.
• Ensure consistent execution of growth strategies across different services.

المتطلبات

• 8+ years of experience in consumer technology, fintech, or digital platforms.
• Demonstrated experience driving growth and monetisation in large‑scale digital products.
• Strong background in user lifecycle growth, engagement strategy, and revenue optimisation.
• Experience working with multi‑service platforms or digital ecosystems.
• Strong analytical mindset with experience leveraging data to inform growth decisions.
• Exposure to emerging markets and digital financial services is highly valued.
• Ability to optimise growth across a portfolio of services rather than a single product.
• Growth orientation: Deep understanding of user acquisition, engagement, retention, and monetisation levers.
• Commercial acumen: Strong instinct for identifying scalable revenue opportunities within large digital user bases.
• Data fluency: Ability to translate analytics and experimentation into strategic decision making.
• Collaborative leadership: Comfort working across product, marketing, data and commercial teams to deliver platform‑wide growth.

#J-18808-Ljbffr

2026-04-10 07:34:15