Brand Manager – Clé de Peau Beauté

المسمى الوظيفي

411_2668019

Job Purpose

In line with the general objectives of the Company, strategic positioning, and operational plans, proposes, develops and ensures the implementation of the brand’s vision and strategic plans to achieve the set objectives. Develops and ensures the implementation of Marketing, PR, Digital and Education plans in line with Global / EMEA brand guidelines. Acts as brand guardian and direct link between local market and EMEA brand teams. Drives local relevancy projects to adapt the brand’s product offering and communication to the needs of the region.

Main Responsibilities

• Oversees Brand Management, Marketing, Digital and VM functions of the brand, while closely collaborating with PR and Education teams.
• Builds & executes Marketing calendar with focus on 360 launch plans of key bets and ‘Always On’ visibility of pillars. Leads the orchestration through close collaboration of all relevant departments internally and with retail partner.
• Responsible for A&P Budget management, ensuring spends are in line with the brand strategy and allocated budget, with focus on ROI.
• In charge of executing regional brand strategy, in line with global guidelines, Forecasting, Pricing, business performance reporting and analysis
• Focuses on the brand’s digital acceleration.

By Function

• Marketing: Defines & implements Marketing Plans and strategic priorities for the Middle East. Acts as brand guardian to ensure that local strategy is in line with Global DNA and guidelines.
• Digital: Develops strategic plans and activities of e-retail accounts, ensuring maximum visibility and SOV through driving sampling, GWP and CRM activations.
• Budget, Forecast, Pricing Management and Analysis: Manages brand A&P budget, ensures spending is in line with budget, strategic priorities and focused on ROI.
• Reporting and Analysis: Creates monthly report on Brand Retail performance by country/channel/category, as well as brand’s and competition’s key activities, and issues recommendations on required action plans.

الملف الشخصي

• Min 3-4 years of relevant experience within the beauty industry.
• Knowledge of the Middle East market and consumer desirable, but not mandatory
• Prior experience in managing min 1-2 direct reports.
• Successful track record of managing 360° marketing plans execution.
• Entrepreneurial spirit with strong ownership and ‘can-do- attitude’
• Experience in managing A&P budgets independently.
• Proficient communication in English, Arabic is a plus.

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2025-11-11 12:59:32