CMO – Crypto Exchange Platform

المسمى الوظيفي

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As our client, one of the biggest crypto exchange platform globally, continues to expand across global markets and navigate industry cycles, they are seeking a Head of Marketing/ CMO to own and scale its global brand.

Job location: Abu Dhabi or Dubai.

This role is accountable for shaping the brand strategy, narrative, and end-to-end execution, ensuring our client’s brand remains clear, credible, and consistent across all external touchpoints. You will collaborate closely with the executive leadership team and cross-functional departments to translate business ambitions into a strong, enduring brand identity.

You will lead three core teams – PR/Communications, Community, and Social Media – aligning overarching strategies, key priorities, and operational standards while empowering each team to deliver scalable, high-impact results.

What You’ll Do

• Define and evolve our client’s global brand strategy and positioning, translating core business priorities into a clear, differentiated brand narrative that resonates across markets.
• Own the full brand governance framework, including the development and enforcement of brand guidelines, tone of voice, and visual identity standards, guaranteeing quality and consistency across all regions.
• Lead flagship brand campaigns and storytelling initiatives, setting the creative direction for major product launches, strategic partnerships, and global sponsorships.
• Act as a strategic business partner to the leadership team, collaborating closely with Product, Growth, Communications, and regional teams to drive brand building and reputation management efforts.
• Build and lead a high-performing brand organization, establishing scalable operational processes and fostering a culture of ownership, professional craftsmanship, and sound strategic judgment.

What We’re Looking For

• 10+ years of progressive experience in marketing, branding, brand strategy, or integrated marketing, with a proven track record in global or fast-growth business environments.
• Demonstrated success in brand building, social media management, or community operations at an international or regional level, with measurable achievements to showcase.
• Proven ability to design and execute scalable brand strategies across multiple global markets.
• Exceptional strategic thinking paired with a sharp creative instinct and strong storytelling capabilities.
• A strong sense of ownership and sound business judgment, with the ability to operate effectively in ambiguous, fast-changing organizational and market contexts.
• Mandatory experience in the crypto, fintech, technology, or regulated financial industries; crypto industry experience is highly preferred.
• Experience in managing large-scale crypto industry events is a significant plus.
• Fluent English communication skills (verbal and written), with the ability to influence senior stakeholders through clear, concise, and credible messaging.

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2026-03-04 08:22:13