Content Automation Strategist

المسمى الوظيفي

411_2645407

At Ounass, the Middle East’s leading luxury e-commerce platform, every piece of content is an opportunity to connect, inspire, and engage our customers. We are seeking a Content Automation Strategist to transform our high-volume content production into a seamless, data-driven, and AI-powered operation—without compromising our editorial excellence or signature luxury tone of voice.

This is a unique opportunity to combine strategic process optimisation with cutting-edge personalisation, ensuring every touchpoint in the customer journey feels timely, relevant, and unmistakably Ounass.

What You’ll Do

• Streamline & Optimize Workflows: Audit and map copy production across homepage, CRM, SEO, brand marketing, and BAU touchpoints; identify inefficiencies; optimise resource allocation between human-crafted and automated content; design scalable templates for recurring formats (Read & Shop, Shop-in-Shop, gifting hubs, newsletters); implement tools and automation solutions with platforms like Contentful, Jira, AI copy tools, and collaborative workflows.
• Deliver Personalised Content at Scale: Partner with CRM and Data teams to define audience segmentation strategies and rules-based triggers for personalised content; deploy automated personalisation across channels (email, app, homepage, push notifications); integrate first-party data to elevate targeting beyond basic segmentation; collaborate with Data Science to create predictive content models and A/B testing automation.
• Governance & Quality Control: Establish AI content generation workflows with brand safety, quality control, and compliance protocols; create governance frameworks to ensure AI-assisted content reflects Ounass’s luxury positioning.
• Measure Impact & Drive Adoption: Implement performance tracking for efficiency gains (production time saved, template adoption, reusability); measure engagement, conversion, and ROI of automated content initiatives; lead training sessions to upskill the content team on automation tools and workflows; drive change management to ensure smooth adoption across departments.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field (Master’s degree in Marketing, Digital Strategy, or Data-Driven Marketing is a plus).
• 5–7 years of experience in content operations, content strategy, marketing automation, or lifecycle marketing—preferably in luxury, fashion, or e-commerce.
• Proven track record in delivering personalised, data-driven content at scale and optimising production workflows.
• Strong expertise in personalised content creation at scale, mapped to customer lifecycle journeys.
• Deep knowledge of editorial, CRM, SEO, performance, and UX copy production.
• Hands-on experience with CMS (Contentful preferred), workflow tools (Jira, AirTable), and AI content tools.
• Proven ability to balance operational efficiency with luxury brand tone and creative storytelling.
• Experience in fashion, luxury, or e-commerce content production is highly desirable.
• Excellent cross-functional collaboration and communication skills.

What You’ll Deliver

• End-to-end content process audit and maturity assessment.
• Resource allocation plan for human vs. automated content.
• Templated formats for high-impact recurring content.
• Personalised content automation systems and governance models.
• AI-driven content workflows and brand safety protocols.
• First-party data integration strategy for personalisation.
• Customer journey maps with automated triggers.
• Predictive analytics and A/B testing automation.
• ROI measurement framework for automation initiatives.
• Skills development roadmap for AI tools adoption.

Seniority level

Mid-Senior level

Employment type

دوام كامل

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Technology, Information and Internet

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2025-11-11 12:43:50