Head of Retail Marketing.MCG – Marketing and Communications Group

المسمى الوظيفي

411_3378149

Key Result Areas

• Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan
• Design positioning, messaging architecture & marketing plans across Retail products & services offering
• Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR
• Plan & implement all segments & products / services overall digital marketing strategy
• Forecast digital sales performance trends and increase acquisition numbers across markets & segments
• Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA
• Analyze data and insights to optimize campaigns across all segments
• Design marketing initiatives to drive high-level of engagement, loyalty & lifetime value for Existing to Bank customers
• Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services
• Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints
• Oversee & manage marketing budget and scheduling expenditures
• Set a strong marketing team, processes & policies in new markets
• Launch Retail offering in new Markets

Operating Environment, Framework and Boundaries, working Relationships

• Mashreq is a challenger bank & an aggressive marketeer; this position has key responsibility to promote a culture of innovation & Customer Experience.
• Working with all Retail Business Heads, Digital Studio Head and Customer Experience Head
• Problem Solving — Being a strategic role, this job requires ability to think out-of-the-box both in terms of marketing strategy, people management and digital marketing paradigm shifts.
• Understanding detailed customer needs in terms of products / distribution through research and behavioural analysis.
• Ability to adjust thinking to ever evolving situations, to overcome habits and to see things & opportunities in a fresh way
• Being able to traverse a broad spectrum from strategic to tactical is key
• Ability to work under Agile framework – collaborate across businesses, Digital Studio teams & CX to achieve business goals

Decision Making authority and Responsibility

• Setting up marketing strategy across Retail segments, products & services.
• Determining acquisition targets & CPA for segments and launch of new initiatives.

Knowledge, Skills and Experience

• 12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
• Familiarity with bank’s operations, sales and support environments, and strong customer focus.
• Entrepreneurial, strong profit orientation, effective team leader
• Experience building innovative and agile teams and coaching them to their full potential

المسؤوليات

• Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan
• Design positioning, messaging architecture & marketing plans across Retail products & services offering
• Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR
• Plan & implement all segments & products / services overall digital marketing strategy
• Forecast digital sales performance trends and increase acquisition numbers across markets & segments
• Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA
• Analyze data and insights to optimize campaigns across all segments
• Design marketing initiatives to drive high-level of engagement, loyalty & lifetime value for Existing to Bank customers
• Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.
• Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints
• Oversee & manage marketing budget and scheduling expenditures.
• Set a strong marketing team, processes & policies in new markets
• Launch Retail offering in new Markets

Qualifications

• 12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
• Familiarity with bank’s operations, sales and support environments, and strong customer focus.
• Entrepreneurial, strong profit orientation, effective team leader
• Experience building innovative and agile teams and coaching them to their full potential

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2026-03-12 11:11:37