Lifecycle Marketing Manager, Platform and Devices, Developer Marketing

About the job

The Platform and Devices (P&D) Developer Marketing team is focused on driving the success of Google’s developer platforms, such as Android, Chrome Dev Tools, and Google Play, by delivering global programs, events, and creative marketing campaigns to engage software engineers and developers. Our mission is to help developers build successful apps, games, and web businesses. The P&D Developer Growth Marketing team is dedicated to accelerating developer adoption and success across these platforms. We leverage data-driven insights, marketing technologies, and strategies to identify and execute growth initiatives.

In this role, you will lead the development and execution of the growth marketing strategy. You will leverage an understanding of developer adoption barriers to architect and optimize Next-Best-Action (NBA) life cycle campaigns that guide developers through critical user journeys. This role requires a passion for taking products from 0-10 through growth marketing strategies, a knack for operating in ambiguity, and the ability to execute. You will grow in a dynamic environment, collaborating closely with cross-functional teams to translate insights into growth initiatives. By partnering with Product Marketing Managers and other stakeholders, you will leverage data and technology to deliver the right message at the right time through owned and operated channels, ultimately establishing Google as a trusted guide for developers.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

المسؤوليات

• Devise data-driven strategies to enhance customer acquisition and overall business growth by leveraging various owned and operated marketing channels, and partner with paid media teams to optimize both channels and user experiences.
• Partner with the product, design, research, and brand teams to ensure all marketing touchpoints and assets, like emails and developer-facing creatives, are high performing and on-brand.
• Structure and analyze data on product usage and marketing performance metrics; run experiments and A/B tests; and make recommendations for optimizations in strategy and operations
• Develop a rigorous testing methodology and design experiments to validate adoption hypotheses and optimize marketing channel performance.
• Communicate results, go-forward plans, and strategies with leadership proactively, and methodically test new tactics and channels to uncover opportunities for product growth.