VP Digital Strategy Abu Dhabi Food Hub, Economic Cities & Free Zones

المسمى الوظيفي

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Abu Dhabi Food Hub (ADFH) is the region’s first AI-powered food trade and distribution ecosystem. Operating as part of AD Ports Group, ADFH will serve as a strategic ecosystem managing large-scale trade and warehousing facilities for food distribution tenants, while simultaneously building an innovative digital marketplace platform that connects buyers, sellers, and service providers across the food value chain. This initiative aligns with Abu Dhabi’s Vision for food security and positions the emirate as a global food trade hub.

About The Role

The VP of Digital Strategy & Product will lead the digital transformation and product evolution of ADFH through two critical phases: launch readiness (next 6-9 months) and ongoing platform development. This senior strategic role requires a leader who can operate at board level while driving hands‑on execution, bridging technology and business strategy, and managing a complex matrix environment across Commercial, Operations, and Technology teams.

This role owns the three-horizon digital roadmap spanning smart physical operations (Horizon 1), digital marketplace platform (Horizon 2), and regional AI-powered platform (Horizon 3), while navigating critical platform partnership decisions and technology vendor relationships.

المهام الأساسية

Strategic Leadership

• Lead digital transformation strategy and roadmap for ADFH, positioning it as a trade hub rather than a traditional distribution facility
• Present strategic recommendations to board level stakeholders including platform partnerships, technology investments, and go‑to‑market strategies
• Align digital initiatives with AD Ports, KEZAD and ADFH vision and demonstrate national priorities integration
• Make critical partnership decisions evaluating global platforms versus proprietary development
• Own the business case and ROI modeling for digital marketplace and AI capabilities development

Product & Platform Development

• Define and execute digital marketplace product strategy, including B2B trade enablement, tenant services, and value-added services
• Drive development of AI-powered capabilities including demand forecasting, predictive analytics, and intelligent supply chain optimization
• Establish data architecture foundation to support advanced analytics and future AI capabilities
• Manage integration with Abu Dhabi Trade & Logistics Platform (ATLP) and other government systems
• Define feature roadmaps, prioritization frameworks, and MVP scoping for iterative platform releases

Technology Implementation (Launch Phase)

• Oversee completion of Phase I technology systems (CRM, ERP, access management) with July 2026 go‑live deadline
• Manage technology gap assessment and procurement planning for identified system needs
• Coordinate integration assessments between existing KEZAD Group infrastructure and new ADFH requirements
• Lead RFP processes and vendor selection for new technology platforms and services
• Ensure seamless coordination between technology implementation and physical facility readiness for October 2026 launch

Stakeholder & Matrix Management

• Collaborate with KEZAD CTO and technology team to leverage existing infrastructure and capabilities
• Work cross‑functionally with Commercial, Operations, and Administration teams to align digital strategy with operational priorities
• Manage consultant and vendor relationships including technology implementers and strategic advisors
• Coordinate across multiple Annual Operating Plans (AOPs) to ensure integrated execution
• Influence without direct authority in a matrix environment where technology team reports to ADFH CEO and KEZAD Group

Post‑Launch Ownership

• Own ongoing digital marketplace platform evolution and feature releases after October 2026 launch
• Monitor platform performance, user adoption metrics, and business outcomes
• Drive continuous improvement of tenant experience and digital service offerings
• Manage evolution from Horizon 1 (smart operations) through Horizon 2 (marketplace) to Horizon 3 (AI‑powered regional platform)
• Build and lead a small digital product team as the platform scales

المؤهلات المطلوبة

Education & Experience

• Bachelor’s degree in Business, Technology, Supply Chain, or related field; MBA or advanced degree preferred
• 10+ years experience in digital transformation, product management, or technology strategy roles
• 5+ years at senior leadership level (VP, Director, or equivalent) with board‑level presentation experience
• Proven track record of launching digital platforms or marketplaces, preferably in B2B environments

Industry & Domain Expertise

• Deep experience in digital marketplace or e‑commerce platform development (B2B strongly preferred)
• Background in food & beverage, FMCG, supply chain, or logistics industries
• Familiarity with AI/ML applications in supply chain, demand forecasting, or predictive analytics
• Experience with trade platforms, logistics technology, or distribution systems

Technical & Strategic Capabilities

• Strong technology acumen with ability to evaluate enterprise systems architecture and integration requirements
• Proven ability to manage large‑scale technology vendor relationships and procurement processes
• Strategic partnership evaluation and negotiation experience with global technology platforms
• Data architecture and analytics platform development experience

Leadership & Soft Skills

• Exceptional stakeholder management and executive communication skills
• Proven ability to influence and drive results in complex matrix organizations without direct authority
• Experience coordinating across multiple functional teams (Commercial, Operations, Technology)
• Strong project management skills with ability to manage aggressive timelines and competing priorities
• Balance of strategic thinking and hands‑on execution capability

Regional & Cultural Fit

• Experience working in UAE or broader Middle East region preferred
• Understanding of government relations and national economic priorities alignment
• Fluency in English required; Arabic language skills are a plus

What We Offer

• Opportunity to build and lead the Middle East’s first AI-powered food trade ecosystem from inception
• Direct reporting to CEO with board-level exposure and strategic decision‑making authority
• Backing of established KEZAD Group infrastructure
• Alignment with Abu Dhabi Economic Vision 2030 and national strategic priorities
• Greenfield opportunity to define digital strategy and platform architecture
• Competitive compensation package commensurate with experience and market standards

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2026-04-08 15:38:14