{"id":49011,"date":"2025-11-15T12:39:25","date_gmt":"2025-11-15T08:39:25","guid":{"rendered":"https:\/\/herecareers.com\/job\/product-growth-hacker-exchange\/"},"modified":"2025-11-15T12:39:27","modified_gmt":"2025-11-15T08:39:27","slug":"product-growth-hacker-exchange","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/product-growth-hacker-exchange\/","title":{"rendered":"Product Growth Hacker: Exchange"},"content":{"rendered":"<p>411_2403252<\/p>\n<h3>Product Growth Hacker: Exchange &#038; Main App <\/h3>\n<p>Get AI-powered advice on this job and more exclusive features. <\/p>\n<p>Crypto.com is on a mission to accelerate the world\u2019s transition to cryptocurrency. As we continue to scale our Exchange and Crypto.com App (spot trading), we\u2019re hiring a Growth Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning that drive global user growth and engagement as we expand. <\/p>\n<p>This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You\u2019ll work closely with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments. <\/p>\n<p><strong>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/strong> <\/p>\n<ol>\n<li><strong>Strategy &#038; Positioning <\/strong> <\/li>\n<\/ol>\n<ul>\n<li>Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals. <\/li>\n<li>Develop value propositions that differentiate our platform in a competitive global market. <\/li>\n<li>Collaborate with data, analytics, and product teams to define user personas (e.g., retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. <\/li>\n<li>Lead creative and copy positioning, and brief submissions for growth campaigns. <\/li>\n<li>Work with product managers to align on roadmap priorities and customer feedback loops. <\/li>\n<\/ul>\n<ol>\n<li><strong>Launch Execution <\/strong> <\/li>\n<\/ol>\n<ul>\n<li>Manage go-to-market planning for feature launches in partnership with the product team. <\/li>\n<li>Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for user acquisition. <\/li>\n<li>Ensure campaigns are timely, scalable, and data-informed by collaborating with marketing, growth, and product teams. <\/li>\n<li>Coordinate with local market teams to adapt messaging for region-specific rollouts, considering localisation, local behaviour, and competitive landscape. <\/li>\n<li>Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. <\/li>\n<li>Conduct user interviews, feedback loops, and surveys to understand pain points and improve UX and messaging. <\/li>\n<li>Provide insights back to product and growth teams to inform prioritization and positioning. <\/li>\n<\/ul>\n<ol>\n<li><strong>Growth &#038; Retention <\/strong> <\/li>\n<\/ol>\n<ul>\n<li>Design lifecycle programs to drive user activation, trading volume, and long-term retention. <\/li>\n<li>Develop promotions, streaks, and incentive programs to reward engagement and boost retention. <\/li>\n<li>Work with data, analytics, and product teams to identify drop-off points and optimize onboarding and reactivation flows. <\/li>\n<\/ul>\n<ol>\n<li><strong>Performance &#038; Reporting <\/strong> <\/li>\n<\/ol>\n<ul>\n<li>Define KPIs across funnel metrics, retention, and campaign impact in collaboration with growth and product teams. <\/li>\n<li>Utilize tools like GA4, Tableau, and Mixpanel to report, analyze, and iterate quickly with analytics and product teams. <\/li>\n<\/ul>\n<p><strong>\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a <\/strong> <\/p>\n<ul>\n<li>3 to 5 years of experience in product marketing, ideally within the crypto industry. <\/li>\n<li>Proven success in launching and scaling B2C products or platforms, with a track record of growing adoption and revenue sustainably. <\/li>\n<li>Excellent communication and copywriting skills, with the ability to simplify complex ideas and craft compelling stories. <\/li>\n<li>Highly collaborative, experienced in cross-functional work in fast-paced environments, with a bias for action. <\/li>\n<li>Strong analytical skills, proficient in marketing analytics and user research. <\/li>\n<li>Experience in regulated industries or financial services is a plus. <\/li>\n<li>Bonus: Crypto-native or familiarity with community-led growth strategies. <\/li>\n<\/ul>\n<p><strong>Seniority level <\/strong>: Not Applicable <\/p>\n<p><strong>Employment type <\/strong>: Full-time <\/p>\n<p><strong>Job function <\/strong>: Marketing and Sales <\/p>\n<p>Referrals increase your chances of interviewing at Crypto.com by 2x. <\/p>\n<p>Get notified about new Growth Hacker jobs in <strong>Dubai, Dubai, United Arab Emirates <\/strong>. <\/p>\n<p>Dubai, Dubai, United Arab Emirates \u2014 23 hours ago <\/p>\n<p> #J-18808-Ljbffr<\/p>\n<p>2025-11-11 13:05:20<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-49011","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; 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