{"id":49681,"date":"2026-05-26T16:22:01","date_gmt":"2026-05-26T12:22:01","guid":{"rendered":"https:\/\/herecareers.com\/job\/brand-director\/"},"modified":"2026-05-26T16:22:02","modified_gmt":"2026-05-26T12:22:02","slug":"brand-director","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/brand-director\/","title":{"rendered":"Brand Director"},"content":{"rendered":"<p>411_2955261<\/p>\n<p><strong>About EMCD <\/strong> <\/p>\n<p><strong>EMCD  <\/strong>is a top-tier technology company at the forefront of the crypto industry. Best known as the largest mining pool in the world, we are building a seamless, all-in-one ecosystem for digital asset management &#8211; combining secure wallets, high-yield savings (Coinhold), instant P2P exchange and enterprise-grade infrastructure tools. <\/p>\n<p>As we accelerate global expansion, we are looking for a bold, visionary <strong>Brand Director <\/strong> to architect and lead our brand strategy across markets and drive measurable impact at scale. <\/p>\n<p><strong>About the Role <\/strong> <\/p>\n<p>As Brand Director, you will be the strategic force behind EMCDs global brand presence. This is a unique opportunity to shape the voice, identity and perception of a market-leading crypto ecosystem. Reporting directly to the CEO, you&#8217;ll collaborate closely with leaders in Product, Sales and Business Development, while building or reshaping the brand marketing function to match the pace of EMCDs growth. <\/p>\n<p><strong>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/strong> <\/p>\n<ul>\n<li>Design and lead EMCDs global brand strategy across B2B, B2C and institutional channels <\/li>\n<li>Define and monitor core brand and campaign KPIs (Brand Lift, Share of Voice, ROI, CPA, CTR, etc.) <\/li>\n<li>Build and manage a high-performing brand marketing team, setting objectives, KPIs and conducting regular reviews <\/li>\n<li>Own the global brand platform and visual\/verbal identity <\/li>\n<li>Lead integrated campaigns across PR, digital, influencer and partnerships <\/li>\n<li>Optimize brand marketing budgets and campaign performance <\/li>\n<li>Ensure brand consistency and oversee strategic sponsorships and events <\/li>\n<\/ul>\n<p><strong>\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a: <\/strong> <\/p>\n<ul>\n<li>7+ years in brand\/marketing leadership, ideally in fintech, crypto or digital agencies <\/li>\n<li>Proven track record of high-ROI brand campaigns <\/li>\n<li>Strong expertise in creative strategy, PR, SMM and influencer marketing <\/li>\n<li>Data-driven mindset with hands-on experience in campaign performance tools <\/li>\n<li>Fluency in both English and Russian is essential in this role; additional languages (e.g., Arabic, Spanish) are a plus. <\/li>\n<\/ul>\n<p><strong>What We Offer: <\/strong> <\/p>\n<ul>\n<li>Fully remote format &#8211; work from anywhere in the world, with no geographical constraints. <\/li>\n<li>Extended time off &#8211; 28 calendar days of annual paid vacation, plus 12 additional bonus days. <\/li>\n<li>Paid sick leave &#8211; with streamlined processes and no unnecessary bureaucracy. <\/li>\n<li>Professional development support &#8211; compensation for relevant courses, certifications and training programs. <\/li>\n<li>Meaningful impact &#8211; real ownership of complex, high-impact tasks and the opportunity to shape critical fintech infrastructure. <\/li>\n<\/ul>\n<p><strong>Why Join EMCD? <\/strong> <\/p>\n<ul>\n<li>Join a global leader at a pivotal moment of growth. <\/li>\n<li>EMCD empowers its people to shape the future of digital finance. <\/li>\n<li>Be part of a high-impact, fast-paced, and innovative environment that values creativity, accountability and excellence. <\/li>\n<\/ul>\n<h3>Ready to shape the future of digital finance with us?Apply now and become part of EMCDs journey. <\/h3>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-05-25 15:54:33<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-49681","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"2026-09-18","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_2955261__3583?utm_source=3583&utm_medium=feed&keyword=Brand-Director&location=dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"2026-09-14","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/49681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=49681"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=49681"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=49681"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=49681"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=49681"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=49681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}