{"id":51088,"date":"2025-11-15T12:48:00","date_gmt":"2025-11-15T08:48:00","guid":{"rendered":"https:\/\/herecareers.com\/job\/marketing-manager-forever-new\/"},"modified":"2025-11-15T12:48:02","modified_gmt":"2025-11-15T08:48:02","slug":"marketing-manager-forever-new","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/marketing-manager-forever-new\/","title":{"rendered":"Marketing Manager &#8211; Forever New"},"content":{"rendered":"<p>411_2529540<\/p>\n<h3>Overview <\/h3>\n<p> <\/br><\/p>\n<p>Marketing Manager \u2013 Forever New role at VerifiedJobs.ae. <\/p>\n<p> <\/br><\/p>\n<h3>\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a <\/h3>\n<p> <\/br><\/p>\n<ul> <\/br><\/p>\n<li>Integrated communication strategy for enhancing brand equity and brand preference. <\/li>\n<p> <\/br><\/p>\n<li>Efficient media management and planning for optimum utilization of resources. <\/li>\n<p> <\/br><\/p>\n<li>Manage and coordinate all marketing, advertising and promotional staff and activities. <\/li>\n<p> <\/br><\/p>\n<li>Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools. <\/li>\n<p> <\/br><\/p>\n<li>Formulating business plans for overall development and accomplishment of top and bottom line profitability. <\/li>\n<p> <\/br><\/p>\n<li>Develop brand&#8217;s positioning strategy in line with the Brand objectives. <\/li>\n<p> <\/br><\/p>\n<li>Ensure that the entire brand building strategies and exercise is implemented in all the stores and in all the territories. <\/li>\n<p> <\/br><\/p>\n<li>Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives. <\/li>\n<p> <\/br><\/p>\n<li>Work with the brand principal and internal stakeholders to educate about the market and the brand to help achieving the objective of building the brand. <\/li>\n<p> <\/br><\/p>\n<li>Put strategies and action plans to build and fix database and be the custodian for implementation. <\/li>\n<p> <\/br> <\/ul>\n<p> <\/br><\/p>\n<h3>Promotions &#038; Events <\/h3>\n<p> <\/br><\/p>\n<ul> <\/br><\/p>\n<li>Recommend Brand store promotions in consultation with brand custodians. <\/li>\n<p> <\/br><\/p>\n<li>Ensure that all communication material required for the promotions is developed and sent to the territories within the time frame specified and with the required approvals. <\/li>\n<p> <\/br><\/p>\n<li>Recommend events specific to brand product category or season. <\/li>\n<p> <\/br><\/p>\n<li>Forecast along with brand custodians the increase in footfall sales during the promotions and consider ROI. In-store and outdoor media planning. <\/li>\n<p> <\/br><\/p>\n<li>Ensure that outdoor media facilities are at the prime locations to attract customers. <\/li>\n<p> <\/br><\/p>\n<li>Ensure time frame and seasonality peaks are met. <\/li>\n<p> <\/br><\/p>\n<li>Negotiate for preferential rates based on group economies of scale. <\/li>\n<p> <\/br><\/p>\n<li>Ensure outdoor media communication is updated regularly with images and captions. <\/li>\n<p> <\/br><\/p>\n<li>Coordinate with territories and brand principals on media advertising. <\/li>\n<p> <\/br><\/p>\n<li>Maintain brand image consistency. <\/li>\n<p> <\/br><\/p>\n<li>Provide innovative solutions and proposals for new POS materials for stores and brand. <\/li>\n<p> <\/br> <\/ul>\n<p> <\/br><\/p>\n<h3>Budgeting &#038; Planning <\/h3>\n<p> <\/br><\/p>\n<ul> <\/br><\/p>\n<li>Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories and brands with break down by season and campaign. <\/li>\n<p> <\/br><\/p>\n<li>Prepare annual marketing calendar and product specification catalogs. <\/li>\n<p> <\/br><\/p>\n<li>Review budgets and make recommendations to management as needed. <\/li>\n<p> <\/br><\/p>\n<li>Report on budget utilization periodically. <\/li>\n<p> <\/br><\/p>\n<li>Ensure budget is used effectively and efficiently. <\/li>\n<p> <\/br> <\/ul>\n<p> <\/br><\/p>\n<h3>Media Groups Management <\/h3>\n<p> <\/br><\/p>\n<ul> <\/br><\/p>\n<li>Plan and coordinate with Corporate Marketing on media buying. <\/li>\n<p> <\/br><\/p>\n<li>Track advertising maintained with the Media Groups and Agencies. <\/li>\n<p> <\/br><\/p>\n<li>Review the effectiveness of advertisement promos and take corrective actions. <\/li>\n<p> <\/br><\/p>\n<li>Set agency deliverables with respect to the brand communication strategy. <\/li>\n<p> <\/br><\/p>\n<li>Responsible for all approvals on the brand and marketing in coordination with brand and management. <\/li>\n<p> <\/br><\/p>\n<li>Utilize internal manpower to achieve quality output. <\/li>\n<p> <\/br> <\/ul>\n<p> <\/br><\/p>\n<h3>Market Research <\/h3>\n<p> <\/br><\/p>\n<ul> <\/br><\/p>\n<li>Conduct periodic market research to study the customer profile, preferences and buying patterns in coordination with Corporate Marketing. <\/li>\n<p> <\/br><\/p>\n<li>Conduct market research to study the effectiveness of the media campaign and spend. <\/li>\n<p> <\/br><\/p>\n<li>Set goals and parameters for Marketing Research ensuring meaningful output for planning. <\/li>\n<p> <\/br> <\/ul>\n<p> <\/br><\/p>\n<h3>\u0623\u062e\u0631\u0649 <\/h3>\n<p> <\/br><\/p>\n<ul> <\/br><\/p>\n<li>Negotiate with vendors, media groups and printers. <\/li>\n<p> <\/br><\/p>\n<li>Create opportunities for cross promotion and co-branding. <\/li>\n<p> <\/br><\/p>\n<li>Plan with editors for PR and media coverage in consultation with Brand Head and Group Corporate Communications and PR. <\/li>\n<p> <\/br><\/p>\n<li>Manage the loyalty program and privilege clubs of the brands and recommend strategies to increase adoption. <\/li>\n<p> <\/br><\/p>\n<li>Recommend strategies to increase loyalty program membership and support mailers and brochures to privileged members. <\/li>\n<p> <\/br><\/p>\n<li>Represent the brands at media and marketing events to understand the brand essence and fashion parts for marketing needs. <\/li>\n<p> <\/br><\/p>\n<li>Conduct territory and market visits to assess branding guideline implementation and gather competitive intelligence. <\/li>\n<p> <\/br><\/p>\n<li>Stay abreast of best practices in marketing, global retail brands, and trends. <\/li>\n<p> <\/br><\/p>\n<li>Maintain close proximity to stores to understand customers and market trends. <\/li>\n<p> <\/br><\/p>\n<li>Be aware of competition to maintain market share knowledge. <\/li>\n<p> <\/br><\/p>\n<li>Coordinate with mall management to capitalize on their activities and opportunities. <\/li>\n<p> <\/br><\/p>\n<li>Stay updated with seasonal launches, product heroes, and brand thematic displays. <\/li>\n<p> <\/br> <\/ul>\n<p> <\/br><\/p>\n<h3>Job Details <\/h3>\n<p> <\/br><\/p>\n<ul> <\/br><\/p>\n<li>Seniority level: Mid-Senior level <\/li>\n<p> <\/br><\/p>\n<li>Employment type: Full-time <\/li>\n<p> <\/br><\/p>\n<li>Job function: Marketing and Sales <\/li>\n<p> <\/br><\/p>\n<li>Industries: Internet Publishing <\/li>\n<p> <\/br> <\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2025-11-11 13:10:28<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-51088","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; 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