{"id":54232,"date":"2025-11-15T13:07:04","date_gmt":"2025-11-15T09:07:04","guid":{"rendered":"https:\/\/herecareers.com\/job\/marketing-specialist-digital-tools-b2b\/"},"modified":"2025-11-15T13:07:04","modified_gmt":"2025-11-15T09:07:04","slug":"marketing-specialist-digital-tools-b2b","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/marketing-specialist-digital-tools-b2b\/","title":{"rendered":"Marketing Specialist \u2013 Digital Tools-(B2B)"},"content":{"rendered":"<p>411_2674943<\/p>\n<p><p><b>Marketing Specialist \u2013 Digital Tools-(B2B) <\/b> at Canon EMEA <\/p>\n<p>The Digital Marketing Specialist is responsible for leading and managing the digital marketing initiatives within CCNA B2B. This role focuses on leveraging key digital tools such as Salesforce, marketing automation platforms (Marketo, Eloqua), and partner-related platforms to develop, execute, and analyze targeted digital campaigns. The objective is to drive effective lead generation, enhance partner engagement, and ensure alignment with Canon\u2019s overall digital strategy. The role requires close collaboration with internal teams and partners to optimize digital processes, improve campaign performance, and support the company\u2019s growth objectives in a dynamic B2B environment. <\/p>\n<h3>\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a <\/h3>\n<ul>\n<li>Digital Tool Management: Administer and optimize usage of Salesforce CRM, ensuring marketing data integrity and campaign alignment. <\/li>\n<li>Manage all leads and opportunities reported by Sales team in country within Salesforce. <\/li>\n<li>Manage and execute campaigns using Marketo, Eloqua, or similar marketing automation tools. <\/li>\n<li>Track and report on lead generation, nurturing workflows, and campaign effectiveness. <\/li>\n<li>Campaign Execution &#038; Strategy: Plan, launch, and monitor multi-channel digital marketing campaigns (email, landing pages, social media, etc.). <\/li>\n<li>Analyze campaign performance metrics and provide actionable insights to improve future efforts. <\/li>\n<li>Ensure alignment between Canon\u2019s digital strategy and partner co-marketing campaigns. <\/li>\n<li>Partner Collaboration &#038; Tools: Support digital aspects of Canon\u2019s partner marketing activities. <\/li>\n<li>Manage and contribute to content and functionality of the Partner Portal and Partner Locator. <\/li>\n<li>Act as a marketing lead for the rollout and management of CHAMP (Canon\u2019s Partner Platform). <\/li>\n<li>Cross-functional Alignment: Collaborate with sales, business development, and IT teams to streamline tool usage and lead flow. <\/li>\n<li>Ensure digital marketing activities align with overall Canon brand and strategic goals. <\/li>\n<\/ul>\n<h3>Qualifications <\/h3>\n<ul>\n<li>Bachelor\u2019s degree in Marketing, Business, Communications, or related field. <\/li>\n<li>3\u20135 years of experience in digital marketing, preferably in a B2B tech or imaging industry. <\/li>\n<li>Hands-on experience with Salesforce, Marketo and\/or Eloqua is required. <\/li>\n<li>Strong project management and analytical skills. <\/li>\n<li>Experience with partner marketing, digital tools, and campaign reporting dashboards is a plus. <\/li>\n<li>Familiarity with CMS and web content tools is beneficial. <\/li>\n<li>Speaks English and French is required, Arabic is a plus. <\/li>\n<li>Digital &#038; Technical Skills <\/li>\n<li>Campaign Management &#038; Execution <\/li>\n<li>Partner &#038; Stakeholder Collaboration <\/li>\n<li>Analytical &#038; Reporting Skills <\/li>\n<li>Language &#038; Cultural Fluency <\/li>\n<li>Strategic Thinking &#038; Alignment <\/li>\n<\/ul>\n<h3>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646\u0627 <\/h3>\n<p>Canon is a global leader in imaging and innovation \u2013 enriching lives and businesses with cutting-edge technologies and smart digital solutions. For over 85 years, we\u2019ve been inspiring people to capture, share, and reimagine their world. At Canon, bold ideas, collaboration, and a passion for positive impact drive everything we do. <\/p>\n<p>Canon Central and North Africa (CCNA), established in 2016, is a regional division of Canon Middle East FZ LLC, a subsidiary of Canon Europe. With operations spanning 44 countries across Africa, CCNA was created to bring Canon closer to its customers and partners, ensuring that the region benefits from Canon\u2019s world-class products, tailored solutions, and industry expertise. Building on a strong foundation established through trusted partners and distributors, CCNA reflects Canon\u2019s commitment to supporting Africa\u2019s rapidly evolving markets and communities. <\/p>\n<h3>Why join us? <\/h3>\n<ul>\n<li>Be part of a diverse and inclusive environment shaped by Canon\u2019s philosophy of Kyosei \u2013 living and working together for the common good. <\/li>\n<li>Experience the energy of working in Africa\u2019s vibrant and fast-growing markets, while being supported by a global brand with 85+ years of innovation. <\/li>\n<li>Benefit from Canon\u2019s commitment to sustainability, continuous learning, and professional development. <\/li>\n<li>Work in an environment shaped by Canon\u2019s philosophy of Kyosei \u2013 living and working together for the common good. <\/li>\n<li>Thrive in Africa\u2019s fast-growing and dynamic markets, supported by the strength of a global brand with a legacy of innovation. <\/li>\n<li>Accelerate your growth through continuous learning opportunities, from digital resources to tailored development programs. <\/li>\n<li>Enjoy competitive rewards, flexible working arrangements, and access to hybrid models designed to support work\u2013life balance. <\/li>\n<li>Be part of a company that places sustainability, inclusion, and personal growth at the heart of its culture. <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2025-11-11 12:35:56<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-54232","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_2674943__3583?utm_source=3583&utm_medium=feed&keyword=Marketing-Specialist&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/54232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=54232"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=54232"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=54232"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=54232"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=54232"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=54232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}