{"id":60397,"date":"2026-03-07T22:10:21","date_gmt":"2026-03-07T18:10:21","guid":{"rendered":"https:\/\/herecareers.com\/job\/group-chief-marketing-officer-performance-dubai\/"},"modified":"2026-03-07T22:10:22","modified_gmt":"2026-03-07T18:10:22","slug":"group-chief-marketing-officer-performance-dubai","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/group-chief-marketing-officer-performance-dubai\/","title":{"rendered":"Group Chief Marketing Officer (performance), Dubai"},"content":{"rendered":"<p>411_2966687<\/p>\n<p><h3>Group Chief Marketing Officer (Performance) <\/h3>\n<p><b>Industry: <\/b> Fintech &#038; Digital Trading<br \/><b>Role Type: <\/b> Full-time, Executive (C-Level)<br \/><b>\u0627\u0644\u0645\u0648\u0642\u0639: <\/b> UAE (preferred)<br \/><b>Reports to: <\/b> Founder\/CEO <\/p>\n<h3>About the Opportunity <\/h3>\n<p>We are seeking a visionary and strategic Group Chief Marketing Officer to build a global brand across multiple digital trading platforms spanning cryptocurrency, foreign exchange, equities, and contracts for difference (CFDs). <\/p>\n<p>This is a high-impact executive role requiring proven expertise in regulated trading or high-stakes fintech environments (crypto, FX\/CFD, equities, or iGaming\/sports-betting) with a deep performance marketing track record. <\/p>\n<h3>The Challenge <\/h3>\n<p>Drive verified user acquisitions, KYC completions, first-time deposits, trading volumes, and global brand dominance across Retail, High Net Worth Individual (HNWI), and Institutional segments through B2B, B2B2C, and B2C channels. <\/p>\n<h3>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/h3>\n<p>Global Brand Building <\/p>\n<p>Develop and execute a comprehensive strategy to build and strengthen the company&#8217;s global brand identity, ensuring consistent messaging, positioning, and visibility across international markets through campaigns, partnerships, and brand guidelines. <\/p>\n<h3>Marketing Team Setup and Leadership <\/h3>\n<p>Establish, recruit, and lead a dedicated marketing team tailored to Retail, HNWI, and Institutional segments. Define team structure, hire top talent, set performance metrics, and build a collaborative, results-oriented culture. <\/p>\n<h3>Performance Marketing Strategy <\/h3>\n<p>Design and implement performance-driven marketing initiatives across all business models: <\/p>\n<ul>\n<li>Build deep marketing funnels driving user sign-ups, KYC completions, first-time deposits, repeated deposits, and trading volume growth <\/li>\n<li>Manage global performance campaigns across paid search, paid social, programmatic advertising, display advertising, SEO, affiliate marketing, influencer partnerships, email automation, and re-engagement flows <\/li>\n<li>Build attribution models and user-journey optimization frameworks for all markets <\/li>\n<\/ul>\n<h3>Product Marketing Leadership <\/h3>\n<p>Build a full-scale product marketing organization across all asset classes: <\/p>\n<p><b>Cryptocurrency Products <\/b> <\/p>\n<ul>\n<li><b>Spot Trading: <\/b> Create clear differentiators around liquidity, UX, security, and execution; develop segment-specific messaging for new users, advanced traders, and institutional desks <\/li>\n<li><b>Perpetual Futures: <\/b> Craft positioning focused on leverage, risk management tools, funding rates, and execution reliability for professional traders, prop desks, and quant funds <\/li>\n<li><b>Copy Trading: <\/b> Build value propositions around performance transparency, ease of replication, and risk control; drive both strategy providers and followers <\/li>\n<\/ul>\n<p><b>Token Ecosystem &#038; Launchpad <\/b> <\/p>\n<ul>\n<li>Build complete market story for the platform&#8217;s launchpad as a gateway for new token offerings <\/li>\n<li>Develop positioning around due diligence, liquidity support, and investor protection <\/li>\n<li>Architect global adoption strategy for the native utility token across all platforms <\/li>\n<li>Build utility-driven messaging (fee discounts, loyalty rewards, exclusive access, enhanced limits, priority support) <\/li>\n<\/ul>\n<p><b>Traditional Trading Products <\/b> <\/p>\n<ul>\n<li><b>Foreign Exchange: <\/b> Compete with top global FX brokers on spreads, execution speed, platform stability, and regulatory strength <\/li>\n<li><b>CFDs: <\/b> Build narratives around diversification, leverage structures, risk controls, and cross-margin opportunities <\/li>\n<li><b>Global Equities: <\/b> Position as a competitive gateway with fractional investing, sector-based trading ideas, and earnings-driven planning <\/li>\n<\/ul>\n<h3>Messaging &#038; Positioning <\/h3>\n<p>Own one unified, global message across all products: <\/p>\n<ul>\n<li>Define core value propositions and narratives for each asset class <\/li>\n<li>Develop market-specific variations while maintaining brand consistency <\/li>\n<li>Deliver clear messaging frameworks for all launches, updates, and competitive releases <\/li>\n<\/ul>\n<h3>Launch Planning &#038; Go-To-Market Execution <\/h3>\n<ul>\n<li>Create detailed launch blueprints for new features, assets, trading pairs, and platform upgrades <\/li>\n<li>Define target segments, positioning, user incentives, and growth levers <\/li>\n<li>Run coordinated global campaigns across all departments <\/li>\n<\/ul>\n<h3>Competitive Intelligence <\/h3>\n<p>Run a continuous competitive intelligence engine: <\/p>\n<ul>\n<li>Track global pricing models, fee structures, margin rules, and token utility systems <\/li>\n<li>Benchmark top competitors across US, Europe, Middle East, Africa, and Asia <\/li>\n<li>Monitor user behavior trends, regulatory shifts, and new product categories <\/li>\n<li>Use intelligence to guide campaign positioning, pricing recommendations, and product roadmap <\/li>\n<\/ul>\n<h3>Cross-Functional Collaboration <\/h3>\n<ul>\n<li>Develop dedicated go-to-market strategies for each segment <\/li>\n<li>Oversee institutional lead generation for liquidity providers, hedge funds, asset managers, family offices, and broker networks <\/li>\n<li>Create premium HNWI acquisition ecosystem with concierge-level sales integration <\/li>\n<\/ul>\n<h3>Compliance and Risk Alignment <\/h3>\n<p>Ensure all marketing campaigns follow AML guidelines, KYC requirements, regional codes, and regulatory marketing restrictions. Work closely with Compliance, Legal, and Risk teams for campaign approvals. <\/p>\n<h3>Required Experience <\/h3>\n<ul>\n<li><b>Minimum 12-18 years <\/b> in high-growth technology, fintech, trading, or financial services <\/li>\n<li>Experience managing global performance marketing budgets of <b>8-figure annual spends <\/b> <\/li>\n<li><b>Proven track record <\/b> scaling user bases from thousands to millions <\/li>\n<li>Deep understanding of trading user behavior across cryptocurrency, FX, and CFDs <\/li>\n<li>Experience building global teams across UAE, India, Europe, Africa, and Southeast Asia <\/li>\n<\/ul>\n<h3>Technical Skills <\/h3>\n<ul>\n<li>Strong proficiency in digital marketing tools and analytics platforms (Google Analytics, SEO\/SEM tools) <\/li>\n<li>Expertise in CRM systems and marketing automation software <\/li>\n<li>Familiarity with blockchain, trading technologies, and financial market dynamics <\/li>\n<\/ul>\n<h3>Leadership and Soft Skills <\/h3>\n<ul>\n<li>Exceptional leadership with proven team building and talent development experience <\/li>\n<li>Excellent communication, negotiation, and presentation skills <\/li>\n<li>Ability to thrive in fast-paced, dynamic environments managing multiple priorities <\/li>\n<li>Strong accountability with KPI structures, weekly reporting, and execution discipline <\/li>\n<\/ul>\n<h3>Other Requirements <\/h3>\n<ul>\n<li>Willingness to travel internationally <\/li>\n<li>Fluency in English; additional languages are a plus <\/li>\n<li>Demonstrated success achieving measurable marketing outcomes (user acquisition, brand awareness, revenue growth) <\/li>\n<\/ul>\n<h3>What We Offer <\/h3>\n<ul>\n<li>Competitive compensation package <\/li>\n<li>Equity options <\/li>\n<li>Opportunity to shape the future of a leading financial trading ecosystem <\/li>\n<li>Innovative, global work environment <\/li>\n<\/ul>\n<p><b>This is not a traditional CMO role. This is a builder&#8217;s mandate with performance accountability at every level. <\/b> Experience in a fintech, CFD\/FX\/Crypto trading or financial services organisation is essential as is a deep understanding of trading user behavior across cryptocurrency, FX, and CFDs. This role offers an exciting opportunity to shape the future of a leading financial trading ecosystem, with competitive compensation, equity options, and the chance to work in an innovative, global environment. <\/p>\n<\/p>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-02-24 09:19:44<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1356],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-60397","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media-management-operations","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1356":"Marketing &amp; Media, Management &amp; Operations"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_2966687__3583?utm_source=3583&utm_medium=feed&keyword=Group-Chief-Marketing&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/60397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=60397"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=60397"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=60397"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=60397"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=60397"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=60397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}