{"id":74892,"date":"2026-04-13T14:16:16","date_gmt":"2026-04-13T10:16:16","guid":{"rendered":"https:\/\/herecareers.com\/job\/svp-head-of-retail-marketing\/"},"modified":"2026-04-13T14:16:17","modified_gmt":"2026-04-13T10:16:17","slug":"svp-head-of-retail-marketing","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/svp-head-of-retail-marketing\/","title":{"rendered":"(SVP) Head of Retail Marketing"},"content":{"rendered":"<p>411_2955422<\/p>\n<p><h3>About the job (SVP) Head of Retail Marketing <\/h3>\n<p>Our client is a well-known large financial services organisation based in the UAE. They are looking to hire a Head of Retail Marketing &#8211; highly skilled and proactive, responsible to handle the overall profitability and penetration of retail segments that reflect above average usage of financial services. <\/p>\n<p><b>Key result Areas <\/b> <\/p>\n<ul>\n<li>Determine &#038; implement go-to-market marketing strategies across all segments &#038; products \/ services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE &#038; Pakistan. <\/li>\n<li>Design positioning, messaging architecture &#038; marketing plans across Retail products &#038; services offering. <\/li>\n<li>Developing impactful multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels &#038; web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR. <\/li>\n<li>Plan &#038; implement all segments &#038; products \/ services overall digital marketing strategy <\/li>\n<li>Forecast digital sales performance trends and increase acquisition numbers across markets &#038; segments. <\/li>\n<li>Monitor and track marketing strategies against key performance indicators &#038; business metrics to increase performance and lower costs acquisition vs CPA. <\/li>\n<li>Analyze data and insights to optimize campaigns across all segments. <\/li>\n<li>Design marketing initiatives to drive high-level of engagement, loyalty &#038; lifetime value for Existing to Bank customers. <\/li>\n<li>Monitor direct competitors &#038; track marketing and research consumer behavior to grow customer demand for products and services. <\/li>\n<li>Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers experience across all touchpoints. <\/li>\n<li>Oversee &#038; manage marketing budget and scheduling expenditures. <\/li>\n<li>Set a strong marketing team, processes &#038; policies in new markets. <\/li>\n<li>Launch Retail offering in new Markets. <\/li>\n<\/ul>\n<p><b>Knowledge, Skills and Experience <\/b> <\/p>\n<ul>\n<li>12+ years of banking experience or 20+ years of exceptional experience in another marketing field, incorporating B2C &#038; B2B digital marketing, analysis and leadership responsibilities. <\/li>\n<li>Familiarity with banks operations, sales and support environments, and strong customer focus. <\/li>\n<li>Entrepreneurial, strong profit orientation, effective team leader <\/li>\n<li>Experience building innovative and agile teams and coaching them to their full potential. <\/li>\n<li>Extensive experience in retail marketing, covering both traditional and digital channels. <\/li>\n<li>Proven international exposure, particularly within global or multi-regional retail organizations. <\/li>\n<li>Expertise in AI-driven retail marketing strategies and tools. <\/li>\n<li>Bilingual proficiency is a plus. <\/li>\n<li>Digital Marketing experience. <\/li>\n<li>Exceptional analytical and quantitative skills, with a strong data-driven approach to decision-making. <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-03-27 08:37:04<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-74892","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; 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