{"id":75606,"date":"2026-03-22T15:43:28","date_gmt":"2026-03-22T11:43:28","guid":{"rendered":"https:\/\/herecareers.com\/job\/head-of-brand-marketing\/"},"modified":"2026-03-22T15:43:29","modified_gmt":"2026-03-22T11:43:29","slug":"head-of-brand-marketing","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/head-of-brand-marketing\/","title":{"rendered":"Head of Brand Marketing"},"content":{"rendered":"<p>411_2961255<\/p>\n<p><h3>Company Overview <\/h3>\n<p>Born in Dubai in 2016, SQUATWOLF started from a simple idea, creating gymwear that moves with you, pushes limits, and builds a global community of athletes. We\u2019re more than just a gymwear brand, we\u2019re a movement built on strength, hustle, and heart. <\/p>\n<p>What started in the Middle East has grown into a worldwide pack, with customers and athletes in 100+ countries repping the wolf. At SQUATWOLF, we don\u2019t settle, we evolve. Every collection, every drop, every move we make is designed to elevate the human experience and help people become stronger, not just in the gym, but in life. <\/p>\n<p>SQUATWOLF.COM <\/p>\n<h3>Role Overview <\/h3>\n<p>SQUATWOLF is seeking a Head of Brand to set the strategic direction of the brand and build outstanding brand equity. This is a high-impact leadership role responsible for elevating SQUATWOLF\u2019s global desirability, cultural relevance, and brand engagement across multiple markets. <\/p>\n<p>The company is currently focusing its branding efforts on brand storytelling, campaigns, social media, events, community building, and influencer marketing and is looking for someone who can further elevate the brand, expand its positioning into different markets, and oversee brand building across the right channels. <\/p>\n<p>The ideal candidate is a brand visionary and strategic leader, someone who can not only execute but also adapt and scale SQUATWOLF\u2019s brand identity across diverse markets, cultures, and consumer segments. This person will be responsible for ensuring cultural and market relevance, and maximizing the impact and efficiency of brand-building investments while applying the brand positioning effectively across different geographies. <\/p>\n<h3>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/h3>\n<ol>\n<li>Brand Strategy &#038; Market Expansion\n<ul>\n<li>Ensure that SQUATWOLF\u2019s brand positioning is effectively applied across different markets, maintaining consistency while allowing for cultural adaptability. <\/li>\n<li>Lead brand equity development, ensuring that SQUATWOLF is perceived as an aspirational, premium, and high-performance gymwear brand. <\/li>\n<li>Adapt and refine branding and communication strategies for different markets (e.g., KSA, UAE, Europe, the US) to maximize relevance and engagement. <\/li>\n<li>Build a multi-market brand framework, ensuring cultural sensitivities and local nuances are integrated into campaigns and brand messaging. <\/li>\n<li>Define the brand voice, identity, and values, ensuring consistency while allowing flexibility for localized activations. <\/li>\n<\/ul>\n<\/li>\n<li>Brand Campaigns &#038; Creative Direction\n<ul>\n<li>Oversee 360\u2011degree brand campaigns that drive awareness, engagement, and loyalty. <\/li>\n<li>Set the creative vision for all branding initiatives, ensuring SQUATWOLF stands out in a crowded industry. <\/li>\n<li>Lead the creative briefing process, ensuring all campaigns align with brand identity, market trends, and business goals. <\/li>\n<li>Work closely with the Creative Team, Performance Marketing, and Founders to ensure branding efforts are data\u2011driven and high\u2011impact. <\/li>\n<li>Innovate in brand storytelling\u2014leveraging founder\u2011led content, community\u2011driven narratives, and disruptive campaigns. <\/li>\n<\/ul>\n<\/li>\n<li>Social Media &#038; Content Strategy\n<ul>\n<li>Define and execute a high\u2011impact social media strategy that drives brand engagement, organic reach, and cultural relevance. <\/li>\n<li>Develop innovative short\u2011form and long\u2011form content strategies that resonate with different consumer bases. <\/li>\n<li>Track and optimize social performance analytics, ensuring strategies are backed by data. <\/li>\n<li>Drive a content\u2011first approach, ensuring social media goes beyond promotional messaging to truly engage and inspire. <\/li>\n<\/ul>\n<\/li>\n<li>Community, Events &#038; Influencer Marketing\n<ul>\n<li>Lead community\u2011building initiatives, ensuring SQUATWOLF becomes a movement, not just a brand. <\/li>\n<li>Oversee event strategy, ensuring activations align with brand positioning and create memorable brand experiences. <\/li>\n<li>Develop and oversee a structured influencer marketing strategy, ensuring collaborations align with brand objectives and market nuances. <\/li>\n<li>Identify and onboard top\u2011tier athletes, fitness influencers, and cultural trendsetters in each key market. <\/li>\n<li>Ensure influencer and brand collaborations maximize reach and desirability. <\/li>\n<\/ul>\n<\/li>\n<li>Brand Investment &#038; Performance Measurement\n<ul>\n<li>Own and manage brand\u2011building budgets, ensuring maximum impact and ROI. <\/li>\n<li>Define key brand performance metrics and track the effectiveness of campaigns, partnerships, and activations. <\/li>\n<li>Use data\u2011driven insights to optimize brand investment decisions. <\/li>\n<li>Implement processes to measure brand equity growth and long\u2011term impact on business performance. <\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a <\/h3>\n<ul>\n<li>10+ years of experience in brand management, marketing, and strategic brand building, ideally in fashion, athleisure, or lifestyle brands. <\/li>\n<li>Proven success in applying and expanding brand strategy across multiple international markets. <\/li>\n<li>Deep expertise in multi\u2011market branding, ensuring campaigns, content, and activations are localized and impactful. <\/li>\n<li>Strong leadership skills with experience managing multi\u2011functional teams (creatives, social, community, influencer marketing, events). <\/li>\n<li>Strong financial acumen, able to manage budgets and optimize brand investment ROI. <\/li>\n<li>Ability to identify and capitalize on cultural trends, making SQUATWOLF a brand people talk about globally. <\/li>\n<li>Passion for fitness, fashion, and performance\u2011driven branding. <\/li>\n<\/ul>\n<h3>Why Join SQUATWOLF? <\/h3>\n<ul>\n<li>Shape the future of a globally expanding, high\u2011performance gymwear brand. <\/li>\n<li>Ensure the brand\u2019s positioning is effectively applied across multiple regions. <\/li>\n<li>Lead a high\u2011impact team that is redefining brand storytelling in fitness. <\/li>\n<li>Work at the intersection of culture, community, and disruptive branding. <\/li>\n<li>Create disruptive brand moments that set trends, not follow them. <\/li>\n<li>Work with a team that values bold, high\u2011energy, and high\u2011impact creativity. <\/li>\n<\/ul>\n<h3>Apply Now <\/h3>\n<p>If you\u2019re a brand leader, cultural strategist, and marketing innovator looking to build one of the most desirable fitness brands globally, we\u2019d love to hear from you! <\/p>\n<\/p>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-02-27 08:37:27<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-75606","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_2961255__3583?utm_source=3583&utm_medium=feed&keyword=Head-of-Brand&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/75606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=75606"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=75606"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=75606"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=75606"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=75606"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=75606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}