{"id":77382,"date":"2026-04-13T16:24:07","date_gmt":"2026-04-13T12:24:07","guid":{"rendered":"https:\/\/herecareers.com\/job\/head-of-marketing-dubai\/"},"modified":"2026-04-13T16:24:08","modified_gmt":"2026-04-13T12:24:08","slug":"head-of-marketing-dubai","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/head-of-marketing-dubai\/","title":{"rendered":"Head of Marketing, Dubai"},"content":{"rendered":"<p>411_3140421<\/p>\n<p><h3>Head of Marketing (Performance Crypto) Dubai Onsite Up to $  Performance Bonus <\/h3>\n<p><b>Industry: <\/b> Fintech &#038; Digital Asset Trading<br \/><b>Role Type: <\/b> Full-time Senior Leadership\/Head of.<br \/><b>\u0627\u0644\u0645\u0648\u0642\u0639: <\/b> Dubai UAE (Onsite)<br \/><b>Reports to: <\/b> Group CMO <\/p>\n<h3>About the Opportunity <\/h3>\n<p>A fast-growing multi-asset digital trading group is seeking an experienced <b>Head of Marketing (Performance Crypto) <\/b> to own and scale user acquisition engagement and revenue growth across its cryptocurrency trading platforms. <\/p>\n<p>This is a hands-on leadership role with full P&#038;L accountability for crypto marketing performance. You will build and execute campaigns that drive verified sign-ups KYC completions first-time deposits and sustained trading activity across spot perpetual futures and copy-trading products. <\/p>\n<h3>The Challenge <\/h3>\n<p>Deliver measurable scalable growth across the groups crypto user base through performance marketing excellence balancing aggressive acquisition targets with efficient unit economics and regulatory compliance. <\/p>\n<h3>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/h3>\n<h3>Performance Marketing Ownership <\/h3>\n<ul>\n<li>Own end-to-end performance marketing for cryptocurrency products across paid search paid social programmatic display SEO affiliate and influencer channels <\/li>\n<li>Build and optimize marketing funnels from awareness through to active trading <\/li>\n<li>Develop attribution models cohort analysis and LTV\/CAC frameworks to drive efficient spend allocation  <\/li>\n<li>Manage and scale performance marketing budgets with clear ROI accountability <\/li>\n<\/ul>\n<h3>User Acquisition &#038; Retention <\/h3>\n<ul>\n<li>Drive verified user sign-ups KYC completions first-time deposits and trading volume growth <\/li>\n<li>Build re-engagement and retention campaigns to maximise user lifetime value <\/li>\n<li>Develop segment-specific strategies for retail traders active traders and high-volume users <\/li>\n<\/ul>\n<h3>Campaign Execution <\/h3>\n<ul>\n<li>Plan and execute product launches trading pair listings and promotional campaigns <\/li>\n<li>Coordinate with product design and content teams to deliver high-impact creative assets <\/li>\n<li>Run A\/B testing and continuous optimization across all campaign elements <\/li>\n<\/ul>\n<h3>Analytics &#038; Reporting <\/h3>\n<ul>\n<li>Establish KPI dashboards and weekly reporting cadences <\/li>\n<li>Deliver clear performance insights to leadership with actionable recommendations <\/li>\n<li>Monitor competitive landscape and adapt strategies accordingly <\/li>\n<\/ul>\n<h3>Team Leadership <\/h3>\n<ul>\n<li>Build mentor and manage a high-performing crypto marketing team <\/li>\n<li>Set clear targets provide coaching and drive accountability across the function <\/li>\n<\/ul>\n<h3>Compliance Alignment <\/h3>\n<ul>\n<li>Ensure all campaigns comply with regional advertising standards AML guidelines and platform policies <\/li>\n<li>Work closely with Legal and Compliance teams on campaign approvals <\/li>\n<\/ul>\n<h3>Required Experience <\/h3>\n<ul>\n<li><b>812 years <\/b> in performance marketing within crypto exchanges FX\/CFD brokers fintech or high-growth digital trading platforms <\/li>\n<li><b>Proven track record <\/b> driving measurable user acquisition and revenue growth in cryptocurrency or online trading environments <\/li>\n<li>Direct experience marketing <b>spot trading perpetual futures and\/or copy-trading <\/b> products <\/li>\n<li>Experience managing <b>six-figure monthly performance budgets <\/b> with clear ROI accountability <\/li>\n<li>Strong understanding of crypto trader behavior market cycles and competitive positioning <\/li>\n<\/ul>\n<h3>Technical Skills <\/h3>\n<ul>\n<li>Expert proficiency in Google Ads Meta Ads programmatic platforms and affiliate networks <\/li>\n<li>Strong analytics capability with GA4 Mixpanel Amplitude or similar tools <\/li>\n<li>Experience with marketing automation and CRM platforms <\/li>\n<li>Understanding of blockchain tokenomics and digital asset markets <\/li>\n<\/ul>\n<h3>Leadership &#038; Soft Skills <\/h3>\n<ul>\n<li>Hands-on operator comfortable executing as well as strategizing <\/li>\n<li>Strong analytical mindset with data-driven decision making <\/li>\n<li>Excellent communication and stakeholder management skills <\/li>\n<li>Ability to thrive in fast-paced high-accountability environments <\/li>\n<\/ul>\n<h3>What We Offer <\/h3>\n<ul>\n<li><b>Salary: <\/b> Up to $  USD annually <\/li>\n<li><b>Performance bonus: <\/b> Linked to user acquisition and revenue KPIs <\/li>\n<li>Opportunity to shape growth strategy for a leading multi-asset trading platform <\/li>\n<li>Dynamic entrepreneurial work environment in Dubai <\/li>\n<\/ul>\n<p><b>This is a results-driven role for a performance marketing specialist with deep crypto industry experience. If you have scaled user acquisition for a cryptocurrency exchange or trading platform and want to own the growth function for a fast-moving fintech we want to hear from you. <\/b> <\/p>\n<\/p>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-03-27 08:36:08<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-77382","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"2026-06-18","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_3140421__3583?utm_source=3583&utm_medium=feed&keyword=Head-of-Marketing&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"2026-06-14","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/77382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=77382"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=77382"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=77382"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=77382"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=77382"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=77382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}