{"id":78532,"date":"2026-03-27T20:06:28","date_gmt":"2026-03-27T16:06:28","guid":{"rendered":"https:\/\/herecareers.com\/job\/head-of-retail-marketing-mcg-marketing-and-communications-group\/"},"modified":"2026-03-27T20:06:29","modified_gmt":"2026-03-27T16:06:29","slug":"head-of-retail-marketing-mcg-marketing-and-communications-group","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/head-of-retail-marketing-mcg-marketing-and-communications-group\/","title":{"rendered":"Head of Retail Marketing.MCG &#8211; Marketing and Communications Group"},"content":{"rendered":"<p>411_3378149<\/p>\n<p><h3>Key Result Areas <\/h3>\n<ul>\n<li>Determine &#038; implement go-to-market marketing strategies across all segments &#038; products \/ services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE &#038; Pakistan <\/li>\n<li>Design positioning, messaging architecture &#038; marketing plans across Retail products &#038; services offering <\/li>\n<li>Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels &#038; web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR <\/li>\n<li>Plan &#038; implement all segments &#038; products \/ services overall digital marketing strategy <\/li>\n<li>Forecast digital sales performance trends and increase acquisition numbers across markets &#038; segments <\/li>\n<li>Monitor and track marketing strategies against key performance indicators &#038; business metrics to increase performance and lower costs \u2013 acquisition vs CPA <\/li>\n<li>Analyze data and insights to optimize campaigns across all segments <\/li>\n<li>Design marketing initiatives to drive high-level of engagement, loyalty &#038; lifetime value for Existing to Bank customers <\/li>\n<li>Monitor direct competitors &#038; track marketing, and researches consumer behavior to grow customer demand for products and services <\/li>\n<li>Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers\u2019 experience across all touchpoints <\/li>\n<li>Oversee &#038; manage marketing budget and scheduling expenditures <\/li>\n<li>Set a strong marketing team, processes &#038; policies in new markets <\/li>\n<li>Launch Retail offering in new Markets <\/li>\n<\/ul>\n<h3>Operating Environment, Framework and Boundaries, working Relationships <\/h3>\n<ul>\n<li>Mashreq is a challenger bank &#038; an aggressive marketeer; this position has key responsibility to promote a culture of innovation &#038; Customer Experience. <\/li>\n<li>Working with all Retail Business Heads, Digital Studio Head and Customer Experience Head <\/li>\n<li><b>Problem Solving <\/b> \u2014 Being a strategic role, this job requires ability to think out-of-the-box both in terms of marketing strategy, people management and digital marketing paradigm shifts. <\/li>\n<li>Understanding detailed customer needs in terms of products \/ distribution through research and behavioural analysis. <\/li>\n<li>Ability to adjust thinking to ever evolving situations, to overcome habits and to see things &#038; opportunities in a fresh way <\/li>\n<li>Being able to traverse a broad spectrum from strategic to tactical is key <\/li>\n<li>Ability to work under Agile framework &#8211; collaborate across businesses, Digital Studio teams &#038; CX to achieve business goals <\/li>\n<\/ul>\n<h3>Decision Making authority and Responsibility <\/h3>\n<ul>\n<li>Setting up marketing strategy across Retail segments, products &#038; services. <\/li>\n<li>Determining acquisition targets &#038; CPA for segments and launch of new initiatives. <\/li>\n<\/ul>\n<h3>Knowledge, Skills and Experience <\/h3>\n<ul>\n<li>12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C &#038; B2B digital marketing, analysis and leadership responsibilities. <\/li>\n<li>Familiarity with bank\u2019s operations, sales and support environments, and strong customer focus. <\/li>\n<li>Entrepreneurial, strong profit orientation, effective team leader <\/li>\n<li>Experience building innovative and agile teams and coaching them to their full potential <\/li>\n<\/ul>\n<h3>\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a <\/h3>\n<ul>\n<li>Determine &#038; implement go-to-market marketing strategies across all segments &#038; products \/ services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE &#038; Pakistan <\/li>\n<li>Design positioning, messaging architecture &#038; marketing plans across Retail products &#038; services offering <\/li>\n<li>Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels &#038; web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR <\/li>\n<li>Plan &#038; implement all segments &#038; products \/ services overall digital marketing strategy <\/li>\n<li>Forecast digital sales performance trends and increase acquisition numbers across markets &#038; segments <\/li>\n<li>Monitor and track marketing strategies against key performance indicators &#038; business metrics to increase performance and lower costs \u2013 acquisition vs CPA <\/li>\n<li>Analyze data and insights to optimize campaigns across all segments <\/li>\n<li>Design marketing initiatives to drive high-level of engagement, loyalty &#038; lifetime value for Existing to Bank customers <\/li>\n<li>Monitor direct competitors &#038; track marketing, and researches consumer behavior to grow customer demand for products and services. <\/li>\n<li>Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers\u2019 experience across all touchpoints <\/li>\n<li>Oversee &#038; manage marketing budget and scheduling expenditures. <\/li>\n<li>Set a strong marketing team, processes &#038; policies in new markets <\/li>\n<li>Launch Retail offering in new Markets <\/li>\n<\/ul>\n<h3>Qualifications <\/h3>\n<ul>\n<li>12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C &#038; B2B digital marketing, analysis and leadership responsibilities. <\/li>\n<li>Familiarity with bank\u2019s operations, sales and support environments, and strong customer focus. <\/li>\n<li>Entrepreneurial, strong profit orientation, effective team leader <\/li>\n<li>Experience building innovative and agile teams and coaching them to their full potential <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-03-12 11:11:37<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-78532","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; 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