{"id":79191,"date":"2026-04-13T17:13:09","date_gmt":"2026-04-13T13:13:09","guid":{"rendered":"https:\/\/herecareers.com\/job\/growth-marketing-director-dtc-online-training-courses\/"},"modified":"2026-04-13T17:13:10","modified_gmt":"2026-04-13T13:13:10","slug":"growth-marketing-director-dtc-online-training-courses","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/growth-marketing-director-dtc-online-training-courses\/","title":{"rendered":"Growth Marketing Director DTC Online Training Courses"},"content":{"rendered":"<p>411_3250649<\/p>\n<p><h3>Overview <\/h3>\n<p>Growth Marketing Director \u2013 Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai \/ Middle East). Sector: D2C Education | Online MBA-level Programs. Stage: New revenue stream inside an Inc. 5000 company. Reports to: Founder \/ Executive Leadership. <\/p>\n<p>This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs. <\/p>\n<h3>The Opportunity <\/h3>\n<p>We are leading a confidential search for a Growth Hacker\u2013type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by: <\/p>\n<ul>\n<li>An Inc. 5000 recognised leadership and development company <\/li>\n<li>Household-name B2B clients <\/li>\n<li>A high-profile TED Talks partnership <\/li>\n<li>Strong brand authority, IP, and warm audiences <\/li>\n<\/ul>\n<p>You will own customer acquisition end-to-end. <\/p>\n<h3>Core Responsibilities <\/h3>\n<ul>\n<li>Design and execute the full-funnel customer acquisition strategy <\/li>\n<li>Launch and scale paid acquisition across Meta (Facebook\/Instagram), Google (Search and YouTube), and LinkedIn <\/li>\n<li>Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email <\/li>\n<li>Build and optimise email CRM flows for nurture, launch, cart-close, and ascension <\/li>\n<li>Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure <\/li>\n<li>Optimise CPL, CAC, and LTV with a commercial growth mindset <\/li>\n<li>Work closely with founders, content, and partnerships teams, including the TED partnership <\/li>\n<\/ul>\n<h3>You are a strong fit if you have <\/h3>\n<ul>\n<li>Proven experience launching and scaling a D2C online course or cohort-based programme <\/li>\n<li>A premium price point experience of $5,000 or higher <\/li>\n<li>A 12-week or MBA-level programme structure <\/li>\n<li>Customers or students in the US, Europe, and the Middle East <\/li>\n<li>Deep hands-on expertise in performance marketing and funnel optimisation <\/li>\n<li>Strong experience with email CRM and lifecycle marketing <\/li>\n<li>A commercial, growth-hacker mindset with strong analytical skills <\/li>\n<li>Comfort operating in startup mode within an established, well-known company <\/li>\n<li>Fluent English communication (programme delivered globally in English) <\/li>\n<\/ul>\n<h3>Location &#038; Working Style <\/h3>\n<ul>\n<li>Fully remote <\/li>\n<li>Candidates must be based in the US, Europe, or Dubai \/ Middle East <\/li>\n<li>Time-zone flexibility required for global launches <\/li>\n<\/ul>\n<h3>Why This Role Is Different <\/h3>\n<ul>\n<li>You are not supporting marketing \u2014 you own revenue <\/li>\n<li>Rare opportunity to build a premium global D2C education brand <\/li>\n<li>Clear connection between strategy, execution, and financial upside <\/li>\n<li>Significant growth potential as the programme scales internationally <\/li>\n<\/ul>\n<h3>Compensation &#038; Performance Model (or local currency equivalent) <\/h3>\n<p>Base Salary: USD $150,000 \u2013 $200,000 (dependent on experience, location, and prior launches) <\/p>\n<p>On-Target Earnings (OTE): USD $180,000 \u2013 $250,000+ <\/p>\n<p>Performance Incentives: This role participates directly in the upside created. <\/p>\n<ul>\n<li>Revenue-based bonus tied to launch performance and cohort revenue <\/li>\n<li>Incentives linked to CAC, LTV, and funnel efficiency <\/li>\n<li>Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate) <\/li>\n<li>Potential profit-share or long-term incentive plan as the programme scales <\/li>\n<\/ul>\n<h3>\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0628\u062f\u0621 <\/h3>\n<p>ASAP <\/p>\n<p>Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch. <\/p>\n<\/p>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-03-27 08:38:45<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-79191","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; 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