{"id":80298,"date":"2026-03-27T18:15:02","date_gmt":"2026-03-27T14:15:02","guid":{"rendered":"https:\/\/herecareers.com\/job\/marketing-g2m-lead\/"},"modified":"2026-03-27T18:15:03","modified_gmt":"2026-03-27T14:15:03","slug":"marketing-g2m-lead","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/marketing-g2m-lead\/","title":{"rendered":"Marketing &#038; G2M Lead"},"content":{"rendered":"<p>411_3294821<\/p>\n<p><p>We are partnering with a newly established, high-potential marketplace startup in the UAE to build their <b>founding team <\/b>. <\/p>\n<p>At Uplift, we work closely with our clients not only to fill roles, but to shape the core teams that will define their success. These positions are part of the <b>initial leadership layer <\/b>, offering a rare opportunity to join at an early stage and directly influence how the business, product, and customer experience are built from the ground up. <\/p>\n<p>If you enjoy fast-paced environments, high ownership, and turning ideas into reality, this could be a very exciting opportunity to be part of something early and impactful. <\/p>\n<h3><b>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/b> <\/h3>\n<p>Own go-to-market end-to-end\u2014building a strong brand, driving the customer funnel, and scaling supply through the <b>Top User program <\/b> and community-led acquisition. <\/p>\n<p><b>1) Brand &#038; Positioning <\/b> <\/p>\n<ul>\n<li>Define positioning, messaging, brand voice, and core narratives (trust, value, social-first resale) <\/li>\n<li>Own creative direction for content, campaigns, and launch moments <\/li>\n<li>Build a repeatable content engine (UGC, creators, community stories, drops) <\/li>\n<\/ul>\n<p><b>2) Growth Funnel (Acquire Activate Retain) <\/b> <\/p>\n<ul>\n<li>Own acquisition plan across paid + organic (social, influencer, partnerships, referrals) <\/li>\n<li>Set funnel KPIs and reporting: CAC, activation, first purchase rate, repeat rate <\/li>\n<li>Collaborate with product on conversion optimization (landing pages, onboarding, first-listing\/first-buy) <\/li>\n<\/ul>\n<p><b>3) Supply and Community Programs (Grow Inventory + Power Sellers) <\/b> <\/p>\n<ul>\n<li>Drive listing\/inventory growth: challenges, drops, ambassador programs, referral loops <\/li>\n<li>Establish local partnerships\/events to seed supply and demand (schools, communities, clubs, women networks) <\/li>\n<\/ul>\n<h3><b>What Were Looking For <\/b> <\/h3>\n<ul>\n<li>3-5 years of Ex-FMCG (Unilever\/P&#038;G ideally) experience with strong brand-building fundamentals <\/li>\n<li>Ideally marketplace\/e-commerce growth experience (performance + community) <\/li>\n<li>Strong execution operator: can build playbooks, run campaigns, and measure results <\/li>\n<li>Comfortable in early-stage ambiguity; hands-on and fast <\/li>\n<li>Arabic and previous experience in the UAE is preferred <\/li>\n<\/ul>\n<h3><b>Compensation <\/b> <\/h3>\n<ul>\n<li>Up to AED 20K\/Month + meaningful stock options <\/li>\n<li>High-ownership role shaping brand, growth engine, and supply flywheel <\/li>\n<li>Preferably own visa or golden visa holder <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-02-27 08:34:22<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-80298","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_3294821__3583?utm_source=3583&utm_medium=feed&keyword=Marketing-G2M&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/80298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=80298"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=80298"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=80298"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=80298"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=80298"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=80298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}