{"id":88579,"date":"2026-04-14T18:58:14","date_gmt":"2026-04-14T14:58:14","guid":{"rendered":"https:\/\/herecareers.com\/job\/outbound-growth-marketing-lead\/"},"modified":"2026-04-14T18:58:15","modified_gmt":"2026-04-14T14:58:15","slug":"outbound-growth-marketing-lead","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/outbound-growth-marketing-lead\/","title":{"rendered":"Outbound &#038; Growth Marketing Lead"},"content":{"rendered":"<p>411_3466779<\/p>\n<p><h3>Role Summary <\/h3>\n<p>Payoneer is seeking an Outbound Lead to build and lead the companys outbound motion across global markets. This role will be responsible for designing and executing strategies that generate pre-qualified enterprise leads engaging target accounts and creating a repeatable outbound model to fuel the sales pipeline. <\/p>\n<p>The ideal candidate has experience in account-based marketing (ABM) outbound campaigns and B2B demand generation with strong skills in collaboration across Sales Marketing and Product teams. <\/p>\n<h3>Whatyoull do <\/h3>\n<h3>Strategy &#038; Planning <\/h3>\n<ul>\n<li>Design and implement the global outbound motion ensuring it complements inbound and performance channels. <\/li>\n<li>Define Ideal Customer Profile (ICP) and segment target lists by region (excluding China). <\/li>\n<li>Develop frameworks for scoring accounts (intent size industry designation readiness to buy). <\/li>\n<li>Establish quarterly outbound playbooks including touchpoints content and engagement tactics. <\/li>\n<\/ul>\n<h3>Execution &#038; Campaign Management <\/h3>\n<ul>\n<li>Work with agencies or tools (Apollo Cognism 6sense etc.) to build and enrich target account lists. <\/li>\n<li>Launch and manage outbound campaigns across email LinkedIn Meta and co-hosted events. <\/li>\n<li>Coordinate with SDR teams to ensure messaging consistency and sequencing. <\/li>\n<li>Oversee content creation (whitepapers case studies thought leadership) tailored to outbound needs. <\/li>\n<\/ul>\n<h3>\u0627\u0644\u062a\u0639\u0627\u0648\u0646: <\/h3>\n<ul>\n<li>Partner with Sales leadership to align outbound programs with pipeline targets. <\/li>\n<li>Work closely with SDRs to provide qualified leads and refine qualification criteria. <\/li>\n<li>Collaborate with Performance to create nurture campaign on the audience first approach. <\/li>\n<li>Manage external agencies where required ensuring accountability on deliverables and ROI. <\/li>\n<\/ul>\n<h3>Analytics &#038; Reporting <\/h3>\n<ul>\n<li>Track and report outbound funnel metrics: engagement leads generated meetings booked and SQLs created. <\/li>\n<li>Partner with Data\/Analytics to measure ROI and inform pipeline forecasting. <\/li>\n<li>Monitor SDR productivity and ensure incentive alignment with BD teams. <\/li>\n<li>Provide quarterly outbound performance reviews with insights on channel efficiency and pipeline impact. <\/li>\n<li>Continuously refine the outbound motion based on performance data and feedback loops. <\/li>\n<\/ul>\n<h3>Who you are <\/h3>\n<ul>\n<li>8 years of experience in B2B demand generation outbound marketing or ABM. <\/li>\n<li>Proven track record of building or scaling outbound programs in a global enterprise environment. <\/li>\n<li>Experience working with data enrichment and intent tools (Apollo Cognism 6sense ZoomInfo etc.). <\/li>\n<li>Strong knowledge of multi-channel outbound campaigns (email LinkedIn events paid social). <\/li>\n<li>Excellent project management and cross-functional communication skills. <\/li>\n<li>Preferred: Background in agency or consultancy environment managing multiple outbound motions. <\/li>\n<li>Excellent storytelling and executive communication skills is must. <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-04-10 07:34:09<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-88579","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; 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