{"id":89029,"date":"2026-04-13T18:33:18","date_gmt":"2026-04-13T14:33:18","guid":{"rendered":"https:\/\/herecareers.com\/job\/head-of-marketing-brand-b2b-demand-generation\/"},"modified":"2026-04-13T18:33:19","modified_gmt":"2026-04-13T14:33:19","slug":"head-of-marketing-brand-b2b-demand-generation","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/head-of-marketing-brand-b2b-demand-generation\/","title":{"rendered":"Head of Marketing (Brand &#038; B2B Demand Generation)"},"content":{"rendered":"<p>411_3368584<\/p>\n<p><h3>Head of Global Marketing (Brand &#038; B2B Demand Generation) <\/h3>\n<p>Reports to: CEO <\/p>\n<p>Team Size: ~6 Members (Mix of full\u2011time\/part\u2011time: Content writers, copywriters, designers, videographers, performance marketer). Working in Dubai office and remote. <\/p>\n<h3>Role Overview <\/h3>\n<p>We are a global Immersive Aerial Experience Studio transitioning from a drone\u2011light\u2011show startup to a premium, multi\u2011technology entertainment company. We operate across the Middle East, Europe, and the Americas, selling highly customized, six\u2011figure ($50k &#8211; $100k+) shows to corporate entities, governments, and mega\u2011event organizers. <\/p>\n<p>We are seeking a \u201cBrand &#038; Growth Hybrid\u201d to lead our global marketing. You must possess the creative &#8220;eye&#8221; to maintain our premium, luxury aesthetic across visual channels (like Instagram), while possessing the analytical &#8220;math&#8221; to build a rigorous B2B demand\u2011generation funnel. You will direct an existing 6\u2011person creative and performance team, shifting their output from &#8220;B2C awareness&#8221; to targeted, revenue\u2011generating B2B campaigns. <\/p>\n<h3>Core Responsibilities <\/h3>\n<h3>The &#8220;Luxury Storefront&#8221; (Brand Validation &#038; Creative Direction) <\/h3>\n<ul>\n<li>Creative Quality Control: Act as the &#8220;Brand Guardian.&#8221; Direct our videographers and designers to ensure every Instagram Reel, YouTube video, and pitch deck feels like a luxury service that justifies a $50,000 &#8211; $100,000+ price tag. <\/li>\n<li>The Visual Portfolio: Strategically own our Instagram and visual platforms. Ensure they serve as the ultimate, high\u2011end portfolio that instantly validates our credibility when a VIP client looks us up after a sales pitch. <\/li>\n<li>Global Localization: Adapt our visual and written brand for different cultural touchpoints, seamlessly managing localized campaigns for Dubai, Brazil, and Europe in multiple languages. <\/li>\n<\/ul>\n<h3>The &#8220;VIP Sales Engine&#8221; (B2B Demand Generation &#038; ToFu Steering) <\/h3>\n<ul>\n<li>Sales Alignment: Work directly with the CEO and (regional) Sales Director to define Ideal Customer Profiles (ICPs). Transform the marketing department into a Top\u2011of\u2011Funnel (ToFu) machine that feeds the sales team. <\/li>\n<li>Targeted Campaign Execution: Oversee the performance marketer to run highly targeted Meta and Google ad campaigns aimed specifically at B2B decision\u2011makers (Event Directors, PR Agencies, Government Tourism Boards). <\/li>\n<li>Metrics &#038; ROI: Shift to Marketing Qualified Leads (MQLs), Cost Per Acquisition (CPA), and overall pipeline revenue generated. <\/li>\n<li>Market Intelligence &#038; Expansion: Identify new markets, analyze customer segments, and monitor competitors to support strategic expansion and strengthen Cyberdrone\u2019s global market position. <\/li>\n<\/ul>\n<h3>Executive Thought Leadership, PR, &#038; Events <\/h3>\n<ul>\n<li>Personal Branding: Manage the LinkedIn presence and personal branding of the CEO and key Sales Team members, positioning them as international thought leaders in immersive entertainment technology. <\/li>\n<li>High\u2011Value B2B Channels: Pivot focus toward channels that close enterprise deals: secure speaking slots at major industry panels, negotiate PR placements in event\u2011industry trade magazines, and strategize direct\u2011mail\/face\u2011to\u2011face VIP events and exhibition presence. <\/li>\n<li>Strategic Partnerships &#038; Sponsorships: Develop and manage strategic partnerships, sponsorships, and collaborations that enhance brand exposure, credibility, and access to new markets and audiences. <\/li>\n<\/ul>\n<h3>Technical Requirements &#038; Skills <\/h3>\n<ul>\n<li>Dual\u2011Brain Marketer: Must demonstrate both high\u2011end creative taste (video\/design direction) and rigorous analytical skills (CRM data, ROI calculation, ad\u2011spend optimization). <\/li>\n<li>B2B \/ Enterprise Experience: Proven track record of marketing high\u2011ticket services or products. You know how to market to a corporate Board or a major event agency. <\/li>\n<li>Team Leadership: Experience managing and extracting the best work from creative specialists (videographers, designers, writers). <\/li>\n<li>Multichannel Fluency: Deep understanding of how to take one core piece of content (e.g., a drone show recap video) and adapt it for Instagram (brand), LinkedIn (lead gen), and PR (authority). <\/li>\n<\/ul>\n<h3>\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a <\/h3>\n<ul>\n<li>Bachelor\u2019s or Master\u2019s degree in Marketing, Business, or a related field. <\/li>\n<li>7\u201310 years of marketing experience, including a senior or leadership role. <\/li>\n<li>Proven experience in B2B marketing and demand generation, preferably for high\u2011value services or technology. <\/li>\n<li>Strong track record in brand development combined with revenue\u2011driven marketing. <\/li>\n<li>Experience working closely with sales teams and managing enterprise sales funnels. <\/li>\n<li>Demonstrated experience leading and developing a marketing team. <\/li>\n<li>Analytical mindset with experience using data and KPIs to guide strategy. <\/li>\n<li>Fluent in English; additional languages are a plus. <\/li>\n<\/ul>\n<h3>Employment Conditions <\/h3>\n<ul>\n<li>Visa and health insurance (if employed in Dubai) <\/li>\n<li>Competitive salary (includes housing\u2011 and commute allowance) <\/li>\n<li>Annual flight ticket to home country <\/li>\n<li>24 days of vacation leave (excluding public holidays) <\/li>\n<li>Fulltime (40 hours\/week) <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-04-08 15:38:15<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-89029","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"2026-06-18","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_3368584__3583?utm_source=3583&utm_medium=feed&keyword=Head-of-Marketing&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"2026-06-14","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/89029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=89029"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=89029"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=89029"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=89029"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=89029"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=89029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}