{"id":89599,"date":"2026-03-29T17:09:07","date_gmt":"2026-03-29T13:09:07","guid":{"rendered":"https:\/\/herecareers.com\/job\/brand-marketing-lead\/"},"modified":"2026-03-29T17:09:08","modified_gmt":"2026-03-29T13:09:08","slug":"brand-marketing-lead","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/brand-marketing-lead\/","title":{"rendered":"Brand Marketing Lead"},"content":{"rendered":"<p>411_3397896<\/p>\n<p><h3>About noon <\/h3>\n<p>noon, the region&#8217;s leading consumer commerce platform. On December 12th, 2017, noon launched its consumer platform in Saudi Arabia and the UAE, expanding to Egypt in February 2019. The noon ecosystem of services now marketplaces for food delivery, quick commerce, fintech, and fashion. noon is a work in progress; we\u2019re six years in, but only 5% done. noon\u2019s mission: Ring every doorbell, every day. <\/p>\n<h3>Role Overview <\/h3>\n<p>We are seeking a senior creative and brand leader to lead and manage the Group Brand and Creative function. This role is responsible for defining, building, and executing the creative vision across all business verticals, including new ventures, core platforms, and strategic growth initiatives. <\/p>\n<p>This is a hands\u2011on leadership role that combines creative direction, brand strategy, campaign development, and operational execution. The ideal candidate will be equally comfortable shaping long\u2011term brand systems and driving day\u2011to\u2011day execution across multiple channels, teams, and markets. <\/p>\n<p>The role requires end\u2011to\u2011end ownership \u2014 from concept and strategy through to production and launch \u2014 ensuring creative excellence and high\u2011quality execution across every customer touchpoint. <\/p>\n<h3>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/h3>\n<h3>1. Brand Creation &#038; Identity Systems <\/h3>\n<ul>\n<li>Lead the creation of brand identities for new businesses, products, and vertical launches. <\/li>\n<li>Develop comprehensive brand systems including visual identity, typography, color systems, motion language, packaging frameworks, and brand guidelines. <\/li>\n<li>Ensure consistency and scalability of brand systems across digital, physical, and experiential touchpoints. <\/li>\n<li>Partner closely with product, marketing, and leadership teams to translate business strategy into strong, differentiated brands. <\/li>\n<\/ul>\n<h3>2. Campaign Strategy &#038; Creative Direction <\/h3>\n<ul>\n<li>Own the creative strategy and execution of large\u2011scale, multi\u2011channel marketing campaigns including key commercial moments such as Ramadan, major sale events, and strategic growth campaigns. <\/li>\n<li>Lead end\u2011to\u2011end campaign development: concept creation, creative direction, design systems, rollout strategy, and execution across all channels. <\/li>\n<li>Translate business objectives into impactful creative platforms that drive measurable growth. <\/li>\n<li>Ensure campaigns are executed to the highest creative and production standards. <\/li>\n<\/ul>\n<h3>3. Execution Across ATL, BTL &#038; Experiential Channels <\/h3>\n<ul>\n<li>Oversee full execution of campaigns across ATL, BTL, digital and on\u2011ground channels. <\/li>\n<li>Lead development and execution of physical activations including installations, experiential marketing, and community activations. <\/li>\n<li>Work closely with internal teams, production partners, and vendors to prototype, produce, and deploy on\u2011ground assets. <\/li>\n<li>Ensure operational excellence in execution, timelines, and quality across all campaign touchpoints. <\/li>\n<li>Execution ownership is a critical component of this role \u2014 ensuring that creative ideas are delivered effectively and at scale. <\/li>\n<\/ul>\n<h3>4. Packaging, Physical Brand &#038; Production <\/h3>\n<ul>\n<li>Lead packaging design and production across all product categories and business units. <\/li>\n<li>Establish scalable packaging systems aligned with brand strategy and operational needs. <\/li>\n<li>Oversee production processes including material selection, vendor coordination, prototyping, and final delivery. <\/li>\n<li>Ensure quality and consistency across all physical brand expressions. <\/li>\n<\/ul>\n<h3>5. Team Leadership &#038; Organizational Development <\/h3>\n<ul>\n<li>Lead and manage the central brand and design team across multiple disciplines including brand design, campaign design, packaging, and experiential. <\/li>\n<li>Provide clear creative direction, mentorship, and operational leadership to the team. <\/li>\n<li>Build scalable creative processes and workflows to support a fast growing, multi\u2011business environment. <\/li>\n<li>Collaborate closely with cross\u2011functional teams including marketing, product, business, and leadership. <\/li>\n<\/ul>\n<h3>6. Strategic &#038; CEO\u2011Led Special Projects <\/h3>\n<ul>\n<li>Partner directly with the CEO and senior leadership on high\u2011priority strategic initiatives. <\/li>\n<li>Lead creative development for new ventures, brand transformations, and business innovation projects. <\/li>\n<li>Translate ambiguous or early\u2011stage ideas into tangible creative platforms and execution plans. <\/li>\n<\/ul>\n<h3>Scope &#038; Impact <\/h3>\n<ul>\n<li>Own creative and brand execution across multiple business verticals and markets. <\/li>\n<li>Directly influence brand perception, customer experience, and business growth. <\/li>\n<li>Shape the creative direction of one of the region\u2019s most dynamic and fast\u2011growing consumer platforms. <\/li>\n<\/ul>\n<h3>Ideal Candidate Profile <\/h3>\n<h3>\u0627\u0644\u062e\u0628\u0631\u0629 <\/h3>\n<ul>\n<li>10\u201315+ years in brand, creative, or design leadership roles. <\/li>\n<li>Proven experience leading large\u2011scale campaigns and brand systems. <\/li>\n<li>Experience operating in fast\u2011paced, high\u2011growth environments. <\/li>\n<\/ul>\n<h3>Capabilities <\/h3>\n<ul>\n<li>Strong brand thinking and creative direction. <\/li>\n<li>Deep understanding of campaign strategy and execution across channels. <\/li>\n<li>Strong operational execution capability \u2014 able to move from concept to launch. <\/li>\n<li>Experience leading and building high\u2011performing creative teams. <\/li>\n<li>Strong production knowledge across digital, physical, and experiential formats. <\/li>\n<li>Ability to operate both strategically and hands\u2011on. <\/li>\n<\/ul>\n<h3>Mindset <\/h3>\n<ul>\n<li>Execution\u2011focused and outcome\u2011driven. <\/li>\n<li>High ownership and accountability. <\/li>\n<li>Comfortable operating in ambiguity and building new systems from scratch. <\/li>\n<li>Strong creative judgment and attention to detail. <\/li>\n<\/ul>\n<h3>Core Competencies <\/h3>\n<ul>\n<li>Brand Strategy &#038; Identity Development <\/li>\n<li>Campaign Strategy &#038; Execution <\/li>\n<li>Creative Direction <\/li>\n<li>Packaging &#038; Physical Brand Systems <\/li>\n<li>Experiential &#038; BTL Marketing <\/li>\n<li>Team Leadership <\/li>\n<li>Production &#038; Vendor Management <\/li>\n<li>Cross\u2011Functional Leadership <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-03-17 09:56:49<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-89599","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_3397896__3583?utm_source=3583&utm_medium=feed&keyword=Brand-Marketing-Lead&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/89599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=89599"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=89599"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=89599"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=89599"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=89599"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=89599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}