411_3421977<\/p>\n
We’re Osome – an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what’s important to them. We’ve developed a unique solution that combines SaaS with a human\u2011in\u2011the\u2011loop approach to provide full\u2011fledged services in real\u2011time. <\/p>\n
We\u2019re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we\u2019re looking for more bright minds who are excited to make a real impact by solving complex problems. <\/p>\n
Osome is redefining the “back office” for the next generation of UAE entrepreneurs. As our Marketing Lead for the UAE, you will be the primary engine of our regional growth. This is a high\u2011autonomy role requiring a rare “full\u2011stack” marketer: someone who can draft a 12\u2011month strategy on Monday and execute a high\u2011converting LinkedIn ad campaign on Tuesday. <\/p>\n
You will own the entire funnel\u2014from the moment a founder thinks about incorporating in a Free Zone to the day they become a long\u2011term accounting client. You\u2019ll leverage digital precision, lifecycle automation, and high\u2011impact field marketing to make Osome the “default” choice for UAE SMEs. <\/p>\n
You\u2019ll handle real client accounts, not dummy data <\/p>\n<\/li>\n
Accuracy matters \u2014 mistakes don\u2019t hide for long <\/p>\n<\/li>\n
You\u2019ll communicate with clients and internal teams regularly <\/p>\n<\/li>\n<\/ul>\n
If you want to build confidence, judgement, and ownership, it will be. <\/p>\n
Accelerating Pipeline and Revenue impact by defining & executing demand generation programs <\/p>\n<\/li>\n
LTV\/CAC Ratio for Field and Partner\u2011sourced customers; <\/p>\n<\/li>\n
Leads to Sales Qualified Leads (SQLs) Conversion Rate <\/p>\n<\/li>\n
Brand Authority: Ensure the Osome brand speaks the language of the UAE\u2014both literally and culturally, positioning us as a local expert with global tech. <\/p>\n<\/li>\n
Full\u2011Funnel Lifecycle Ownership: Architect the transition from Curious Lead to Active Client using data\u2011driven nurture sequences that reduce sales friction. <\/p>\n<\/li>\n
Strategic Partner Marketing: Identify and activate partnerships with Free Zones, banks (e.g., Wio, Emirates NBD), and accelerators to create “bundled” growth opportunities. <\/p>\n<\/li>\n
Go\u2011To\u2011Market (GTM) for Local Features: Lead the launch of UAE\u2011specific product updates, such as Corporate Tax filing modules or localized VAT tools. <\/p>\n<\/li>\n
Strong understanding of the Fractional \/ freelancer market <\/p>\n<\/li>\n
Partner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activation <\/p>\n<\/li>\n
Thought Leadership & Advocacy: Build a community of founders around Osome through education\u2011first content that solves real problems <\/p>\n<\/li>\n<\/ul>\n
Revenue impact: Generate, nurture, qualify and track prospects through mid to low\u2011funnel marketing programs <\/p>\n<\/li>\n
Integrated programs: Plan and execute acquisition programs through digital channels, organic\/content, influencer partnerships, branded & third\u2011party event sponsorships <\/p>\n<\/li>\n
Audience first: Think audience first, in designing messaging\/content\/value proposition across touchpoints <\/p>\n<\/li>\n
Local Strategy & Positioning: Tailor Osome\u2019s global value proposition to the specific nuances of the UAE market (Mainland vs. Free Zone, Corporate Tax compliance, and bilingual requirements). <\/p>\n<\/li>\n
Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high\u2011intent founders. <\/p>\n<\/li>\n
Lifecycle & Retention: Design automated “Founder Journeys” that nurture leads through the complex decision\u2011making process of business setup and financial management. <\/p>\n<\/li>\n
Field & Community Marketing: Represent Osome at key UAE startup hubs (Hub71, DIFC, ADGM) and host intimate, education\u2011led events for founders. <\/p>\n<\/li>\n
Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the UAE. <\/p>\n<\/li>\n
Closed loop assessment: Track, measure, and report effectiveness of regional marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity <\/p>\n<\/li>\n
Collaborate closely with Sales teams to optimize investments in hyper targeted engagement <\/p>\n<\/li>\n
Take ownership, plan early, communicate proactively, seek help when needed from cross\u2011functional teams and stakeholders <\/p>\n<\/li>\n
Inspire cross\u2011functional teams by demonstrating the value of field & partner marketing collaboration. <\/p>\n<\/li>\n<\/ul>\n
Strategic Nuance (UAE Specifics): The candidate must understand that marketing to a founder in DIFC (financial focus) is fundamentally different from marketing to a trader in JAFZA (logistics focus). <\/p>\n<\/li>\n
Digital & Lifecycle “Hands\u2011on” Depth: The ideal candidate knows how to set up an A\/B test in Meta platforms, build a drip campaign in HubSpot, and understand the “Headless” SEO implications of a site like Osome’s; all this while being able to select and activate hyper\u2011targeted events on on\u2011ground activation. <\/p>\n<\/li>\n
Data\u2011Driven Agility: The ability to move from “I think” to “The data shows.” They must be fluent in attribution modeling and customer lifetime value (LTV) calculations. <\/p>\n<\/li>\n
Exceptional collaboration skills, with a proven history of deeply aligning marketing outputs with measurable Sales objectives and KPIs <\/p>\n<\/li>\n
Proven track record of integrated marketing programs that drive new customer acquisition and pipeline growth <\/p>\n<\/li>\n
Strong understanding of the Fractional \/ freelancer market in UAE and outside; preference will be given to someone who\u2019s played a fractional role in their career <\/p>\n<\/li>\n
Startup mentality with a bias for action and the ability to thrive in a fast\u2011paced environment <\/p>\n<\/li>\n
Excellent communication, collaboration, and project management capabilities <\/p>\n<\/li>\n
Scrappy nature in building program content to serve identified target segments <\/p>\n<\/li>\n<\/ul>\n
6-8 years of field and partner marketing experience in SaaS\/Tech\/Event management agencies <\/p>\n<\/li>\n
Experience working in both digital and in\u2011person event environments, with a deep understanding of how to integrate event experiences into the buyer’s journey <\/p>\n<\/li>\n
Experience in owning growth marketing, performance marketing and other marketing functions for the region <\/p>\n<\/li>\n<\/ul>\n
You\u2019ll leave this role better than you started. That\u2019s the goal. <\/p>\n
The opportunity to join a goal\u2011driven startup with big ambitions <\/p>\n<\/li>\n
An open, inclusive working environment, with founders deeply\u2011rooted in the startup space <\/p>\n<\/li>\n
An agile working model focused on goals and performance <\/p>\n<\/li>\n
International environment with diverse culture <\/p>\n<\/li>\n
Competitive remuneration package <\/p>\n<\/li>\n
Remote\u2011first and flexible working arrangements <\/p>\n<\/li>\n
Flexible medical benefits scheme <\/p>\n<\/li>\n<\/ul>\n
At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. <\/p>\n
We want to ensure that we represent the diversity of talent in the society we live in today. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you. <\/p>\n<\/p>\n
#J-18808-Ljbffr<\/p>\n
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