411_3420482<\/p>\n
To ensure a world class level of marketing that adopts a mix of traditional and innovative tactics and strategies that reflects the position of the events. This role will be expected to engage with key stakeholders across the events within the portfolio. <\/p>\n
KEY ACCOUNTABILITIES: <\/strong> <\/p>\n \u2022 Create, develop, and implement the overarching marketing strategy for the event deliverables across exhibitor, visitor, delegate and speaker acquisition process. <\/p>\n \u2022 Work closely with the MD on stakeholder management across the event, including the preparation and sharing of campaign verticals in monthly meetings with key government entities. <\/p>\n \u2022 Create and manage the marketing P&L for the event campaign cycle with direct reporting to the MD. <\/p>\n \u2022 Identify, cultivate, and manage 3rd party relationships across barters and industry associations. <\/p>\n \u2022 Work closely with the conference production team on the creation of all conference related collateral, paying close attention the timeline management and deliverables plus website updating. <\/p>\n \u2022 Work closely with the Commercial Directors & Event Director on strategy implementation, lead generation, agent management, sponsorship creation and delivery of all exhibition and sponsorship related collateral and ensuring regular updating of website content. <\/p>\n \u2022 Create and implement robust visitor campaigns with a focus on unique attendance growth and retention strategies. <\/p>\n \u2022 Identify the competitor landscape of events by industry and geo-spread and create\/implement campaigns to counter and disrupt the identified events. <\/p>\n \u2022 Devise and implement comprehensive social media campaigns including but not limited to programmatic, geo-fencing, retargeting, social amplification, influencer marketing, SEO, display ad campaigns and paid banner campaigns that are content rich spanning the entire cycle of the event. <\/p>\n \u2022 Work with the head of digital for hybrid solutions to ensure seamless integration of pre-identified solutions across the conference and exhibition elements of the event. <\/p>\n \u2022 Work with external PR agencies on domestic and global strategies to ensure MENA wide and international coverage of all related PR content from direct releases to op-ed driven content. <\/p>\n \u2022 Develop relationships with trade associations, media, regulators, and industry organisations to foster support for events <\/p>\n \u2022 Work closely with the in-house database team on data management including but not limited to data cleansing, data acquisition, data building, gap analysis and segmentation management. <\/p>\n \u2022 Work and collaborate with overseas offices in the development, sharing and implementation of best practice ideas and concepts. <\/p>\n \u2022 Lead, manage and motivate a team of marketing managers and executives, including the setting of annual KPI\u2019s and bonus structures. <\/p>\n QUALIFICATIONS, EXPERIENCE, & SKILLS: <\/strong> <\/p>\n Technical \/ Functional <\/strong> <\/p>\n \u2022 At least 5 years year’s demonstrable experience at management level in events and \/ or B2B media <\/p>\n \u2022 Degree educated. <\/p>\n \u2022 Detailed knowledge of marketing best practice with strong knowledge and understanding of social media marketing. <\/p>\n \u2022 Experience of dealing with and managing key stakeholder relations. <\/p>\n \u2022 Knowledge of mid to large scale B2B exhibitions and conferences <\/p>\n \u2022 Understanding of GDPR & data protection <\/p>\n \u2022 Experience of developing an online and digital strategy. <\/p>\n \u2022 Experience of auditing existing procedures and introducing new procedures. <\/p>\n \u2022 Appreciation of international cultures\/foreign language <\/p>\n \u2022 Ability to network and liaise with senior people\/trade bodies and associations <\/p>\n \u2022 Anticipation of market trends and proactive market involvement <\/p>\n Personal Attributes \/ Interpersonal <\/strong> <\/p>\n \u2022 Communication \u2013 excellent written English and verbal communication skills, report writing, copywriting and presentation skills <\/p>\n \u2022 Strong organisational and project management skills <\/p>\n \u2022 Detailed understanding of marketing principles <\/p>\n \u2022 Ability to be part of and manage teams <\/p>\n \u2022 Ability to work under pressure and to deadlines <\/p>\n \u2022 Ability to work within a target driven marketplace <\/p>\n \u2022 Self-motivated \/ Innovative \/ Creative <\/p>\n \u2022 Good team working ethics <\/p>\n \u2022 Lateral thinking <\/p>\n \u2022 Analytical skills <\/p>\n \u2022 Availability to travel <\/p>\n \u2022 Team player \u2013 Work closely with all departments across the business <\/p>\n \u2022 Empathetic Manager \u2013 Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards dmg set <\/p>\n dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round. <\/strong> <\/p>\n #J-18808-Ljbffr<\/p>\n 2026-03-25 08:36:44<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-90672","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing & Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"2026-06-18","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_3420482__3583?utm_source=3583&utm_medium=feed&keyword=Head-of-Exhibition&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"2026-06-14","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/90672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=90672"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=90672"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=90672"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=90672"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=90672"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=90672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}