{"id":95861,"date":"2026-04-13T21:00:16","date_gmt":"2026-04-13T17:00:16","guid":{"rendered":"https:\/\/herecareers.com\/job\/global-head-of-marketing-crypto-exchange-growth-leader\/"},"modified":"2026-04-13T21:00:17","modified_gmt":"2026-04-13T17:00:17","slug":"global-head-of-marketing-crypto-exchange-growth-leader","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/global-head-of-marketing-crypto-exchange-growth-leader\/","title":{"rendered":"Global Head of Marketing \u2014 Crypto Exchange Growth Leader"},"content":{"rendered":"<p>411_3452058<\/p>\n<p>My Client is a global leading crypto exchange. <\/p>\n<p><strong>Role Overview <\/strong> <\/p>\n<p>We are seeking an experienced and commercially minded Global Head of Marketing to lead <\/p>\n<p>and scale the company\u2019s global marketing function during its next phase of growth. <\/p>\n<p>This role will own the end-to-end marketing strategy across brand, growth, communications, <\/p>\n<p>community, and regional execution\u2014ensuring marketing serves as a key driver of user <\/p>\n<p>acquisition, engagement, and long-term market leadership. <\/p>\n<p>Working closely with executive leadership and cross-functional teams, the Global Head of <\/p>\n<p>Marketing will translate business priorities into impactful global campaigns, strong brand <\/p>\n<p>positioning, and measurable commercial outcomes across both retail and institutional <\/p>\n<p><strong>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/strong> <\/p>\n<ul>\n<li>Define and execute the global marketing strategy aligned with business expansion and commercial objectives. <\/li>\n<li>Drive user acquisition, engagement, retention, and platform growth through integrated marketing initiatives. <\/li>\n<li>Establish clear performance metrics linking marketing activities to trading activity, customer growth, and revenue impact. <\/li>\n<li>Identify market opportunities and develop scalable go-to-market strategies across regions and customer segments. <\/li>\n<\/ul>\n<p>Brand &#038; Market Positioning <\/p>\n<ul>\n<li>Own and evolve global brand positioning, ensuring clarity, credibility, and differentiation across markets. <\/li>\n<li>Lead global brand campaigns, major product launches, partnerships, and sponsorship initiatives. <\/li>\n<li>Maintain strong brand governance, including messaging frameworks, tone of voice, and visual consistency across regions. <\/li>\n<\/ul>\n<p>Performance &#038; Digital Marketing <\/p>\n<ul>\n<li>Oversee performance marketing and digital acquisition strategies across paid, owned, and earned channels. <\/li>\n<li>Optimize marketing effectiveness through data-driven experimentation, attribution analysis, and funnel optimization. <\/li>\n<li>Drive scalable growth through online marketing, partnerships, affiliates, and ecosystem collaborations. <\/li>\n<\/ul>\n<p>Communications &#038; Reputation Management <\/p>\n<ul>\n<li>Lead global PR and communications strategy, including media engagement, executive visibility, and reputation management. <\/li>\n<li>Support strategic messaging during key industry developments and market cycles.\u2022 <\/li>\n<li>Ensure consistent external communications aligned with company values and regulatory expectations. <\/li>\n<\/ul>\n<p>Community &#038; Social Ecosystem <\/p>\n<ul>\n<li>Scale global community engagement and social media strategy to strengthen user loyalty and ecosystem influence. <\/li>\n<li>Enhance brand presence within global digital asset and technology communities. <\/li>\n<li>Foster authentic engagement across online and offline channels. <\/li>\n<\/ul>\n<p>Regional Marketing &#038; Go-to-Market Execution <\/p>\n<ul>\n<li>Partner with regional teams to localize global strategy across priority markets. <\/li>\n<li>Support successful market entry and expansion initiatives worldwide. <\/li>\n<li>Align marketing execution with regional commercial and regulatory requirements. <\/li>\n<\/ul>\n<p>Team Leadership &#038; Organizational Development <\/p>\n<ul>\n<li>Build, lead, and develop a high-performing global marketing organization. <\/li>\n<li>Establish scalable operating models, processes, and performance standards. <\/li>\n<li>Foster a culture combining creativity, speed, accountability, and data-driven decision making. <\/li>\n<\/ul>\n<p><strong>Qualifications <\/strong> <\/p>\n<ul>\n<li>12+ years of marketing leadership experience within global technology, fintech, internet platform, or high-growth environments. <\/li>\n<li>Proven track record leading integrated marketing functions across brand, growth, communications, and digital channels. <\/li>\n<li>Demonstrated success driving measurable business growth through marketing initiatives. <\/li>\n<li>Experience managing global or multi-regional marketing organizations. <\/li>\n<li>Strong strategic thinking combined with hands-on execution capability. <\/li>\n<li>Excellent stakeholder management and communication skills, with the ability to influence senior leadership. <\/li>\n<li>Exposure to cryptocurrency, digital assets, fintech, or trading platforms is a strong advantage; crypto-native experience is highly preferred but not mandatory. <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-04-04 17:22:52<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1356],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-95861","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media-management-operations","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1356":"Marketing &amp; Media, Management &amp; Operations"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"2026-06-18","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_3452058__3583?utm_source=3583&utm_medium=feed&keyword=Global-Head-of&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"2026-06-14","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/95861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=95861"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=95861"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=95861"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=95861"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=95861"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=95861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}