{"id":95891,"date":"2026-04-13T21:01:41","date_gmt":"2026-04-13T17:01:41","guid":{"rendered":"https:\/\/herecareers.com\/job\/global-head-of-marketing-brand-growth-expansion\/"},"modified":"2026-04-13T21:01:42","modified_gmt":"2026-04-13T17:01:42","slug":"global-head-of-marketing-brand-growth-expansion","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/global-head-of-marketing-brand-growth-expansion\/","title":{"rendered":"Global Head of Marketing: Brand, Growth &#038; Expansion"},"content":{"rendered":"<p>411_3452129<\/p>\n<p><strong>Chief Marketing Officer \/ Global Head of Marketing <\/strong> <\/p>\n<p><strong>Location: UAE (Dubai or Abu Dhabi) <\/strong> <\/p>\n<p>A leading global digital assets and trading platform is seeking an experienced, commercially minded <strong>Global Head of Marketing <\/strong> to lead and scale its marketing function through the next phase of growth. <\/p>\n<p>This role will own the end-to-end global marketing strategy across <strong>brand, growth, communications, community, events, and regional execution <\/strong>, ensuring marketing is a key driver of user acquisition, engagement, retention, and long-term market leadership. Working closely with senior leadership and cross-functional teams, the successful candidate will translate business priorities into impactful campaigns, differentiated brand positioning, and measurable commercial outcomes across both retail and institutional audiences. <\/p>\n<p><strong>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/strong> <\/p>\n<ul>\n<li>Define and execute the global marketing strategy in line with business expansion plans and commercial objectives <\/li>\n<li>Drive user acquisition, engagement, retention, and platform growth through integrated marketing initiatives <\/li>\n<li>Build clear performance frameworks linking marketing activity to customer growth, trading activity, and revenue impact <\/li>\n<li>Identify market opportunities and develop scalable go-to-market strategies across regions and customer segments <\/li>\n<li>Support global expansion initiatives, including new market entry and international brand build-out <\/li>\n<\/ul>\n<p><strong>Brand, Social Media &#038; Market Positioning <\/strong> <\/p>\n<ul>\n<li>Own and evolve global brand positioning, ensuring clarity, credibility, and differentiation across markets <\/li>\n<li>Lead global brand campaigns, major product launches, sponsorships, and partnership initiatives <\/li>\n<li>Oversee social media strategy and execution, with a strong focus on audience growth, engagement, and brand relevance <\/li>\n<li>Maintain strong brand governance across messaging, tone of voice, and visual consistency <\/li>\n<\/ul>\n<p><strong>Performance &#038; Data-Driven Marketing <\/strong> <\/p>\n<ul>\n<li>Oversee performance marketing and digital acquisition strategies across paid, owned, and earned channels <\/li>\n<li>Optimise marketing effectiveness through data-driven experimentation, attribution analysis, funnel optimisation, and ROI tracking <\/li>\n<li>Use analytics and customer insights to refine campaigns, improve targeting, and strengthen commercial outcomes <\/li>\n<li>Drive scalable growth through online marketing, partnerships, affiliates, and ecosystem collaborations <\/li>\n<\/ul>\n<p><strong>Communications, Events &#038; Reputation Management <\/strong> <\/p>\n<ul>\n<li>Lead global PR and communications strategy, including media engagement, executive visibility, and reputation management <\/li>\n<li>Support strategic messaging around key industry developments and market cycles <\/li>\n<li>Own and enhance the global events strategy across industry conferences, client events, sponsorship activations, and community initiatives <\/li>\n<li>Ensure consistent external communications aligned with company values and regulatory expectations <\/li>\n<\/ul>\n<p><strong>Regional Marketing &#038; Go-to-Market Execution <\/strong> <\/p>\n<ul>\n<li>Partner with regional teams to localise global strategy across priority markets <\/li>\n<li>Support successful market entry and expansion initiatives internationally <\/li>\n<li>Align marketing execution with regional commercial and regulatory requirements <\/li>\n<li>Bring a strong understanding of international and multi-region marketing dynamics <\/li>\n<\/ul>\n<p><strong>Team Leadership &#038; Organisational Development <\/strong> <\/p>\n<ul>\n<li>Build, lead, and develop a high-performing global marketing organisation <\/li>\n<li>Establish scalable operating models, processes, and performance standards <\/li>\n<li>Foster a culture of creativity, speed, accountability, and data-driven decision-making <\/li>\n<\/ul>\n<p><strong>Profile Sought <\/strong> <\/p>\n<ul>\n<li>12+ years of senior marketing leadership experience within <strong>crypto, fintech, digital technology, internet platform, or other high-growth environments <\/strong> <\/li>\n<li>Strong international or multi-region experience, with the ability to lead global campaigns across diverse markets <\/li>\n<li>Proven track record across <strong>brand, growth, communications, social media, and events <\/strong> <\/li>\n<li>Strong commercial mindset with clear evidence of driving measurable business growth through marketing initiatives <\/li>\n<li>Data-driven approach to decision-making, with strong understanding of performance metrics, attribution, and marketing ROI <\/li>\n<li>Experience supporting <strong>global expansion <\/strong>, including new market launches and regional scaling <\/li>\n<li>Excellent stakeholder management and communication skills, with the ability to influence senior leadership <\/li>\n<li>Prior exposure to cryptocurrency, digital assets, fintech, trading platforms, or fast-scaling tech businesses is strongly preferred <\/li>\n<\/ul>\n<p>This role would suit a senior marketing leader who combines <strong>global brand-building capability, strong digital and social instincts, commercial discipline, and a proven ability to support international growth <\/strong> from a UAE base. <\/p>\n<p>Please email a copy of your CV to   if you are interested in this role. <\/p>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-04-04 17:23:07<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1356],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-95891","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media-management-operations","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1356":"Marketing &amp; 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