{"id":96223,"date":"2026-04-13T21:54:56","date_gmt":"2026-04-13T17:54:56","guid":{"rendered":"https:\/\/herecareers.com\/job\/chief-digital-marketing-officer\/"},"modified":"2026-04-13T21:54:57","modified_gmt":"2026-04-13T17:54:57","slug":"chief-digital-marketing-officer","status":"publish","type":"job_listing","link":"https:\/\/herecareers.com\/ar\/job\/chief-digital-marketing-officer\/","title":{"rendered":"Chief Digital Marketing Officer"},"content":{"rendered":"<p>411_3458729<\/p>\n<p><p>We are seeking a commercially driven and data-led Chief Digital Marketing Officer (CDMO) with deep experience in the telecommunications sector to lead digital growth, customer acquisition, and transformation across the Group. <\/p>\n<p>The CDMO will play a critical role in scaling digital sales channels, enhancing customer experience, and driving subscriber growth, ARPU, and retention across mobile, broadband, and converged offerings. <\/p>\n<h3>\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/h3>\n<ul>\n<li>Define and execute a digital-first growth strategy across mobile, broadband, fibre, and bundled products <\/li>\n<li>Drive online subscriber acquisition and digital revenue contribution across all markets <\/li>\n<li>Partner with Commercial, Product, and Technology teams to align pricing, packaging, and go-to-market strategies <\/li>\n<\/ul>\n<h3>Performance Marketing &#038; Acquisition <\/h3>\n<ul>\n<li>Own all digital acquisition channels (paid media, SEO\/SEM, affiliates, programmatic, social) <\/li>\n<li>Optimize customer acquisition cost (CAC) while maximizing lifetime value (LTV) <\/li>\n<li>Lead data-driven campaign execution with continuous testing, attribution modelling, and ROI optimisation <\/li>\n<li>Scale and optimise direct-to-consumer digital channels (web, app, e-commerce platforms) <\/li>\n<li>Increase digital penetration of sales and self-service across all product lines <\/li>\n<li>Drive online conversion improvements through funnel optimisation and UX enhancements <\/li>\n<\/ul>\n<h3>Customer Lifecycle &#038; Retention <\/h3>\n<ul>\n<li>Lead CRM, lifecycle marketing, and personalization strategies to reduce churn and increase engagement <\/li>\n<li>Implement targeted campaigns for upsell, cross-sell, and bundle adoption <\/li>\n<li>Utilize behavioural data and segmentation to improve retention and ARPU <\/li>\n<\/ul>\n<h3>Telecom KPI Ownership <\/h3>\n<ul>\n<li>Monitor and optimise key telecom metrics including: <\/li>\n<li>ARPU and revenue mix <\/li>\n<li>Churn and retention rates <\/li>\n<li>Conversion rates across digital funnels <\/li>\n<\/ul>\n<h3>MarTech, Data &#038; Analytics <\/h3>\n<ul>\n<li>Own and evolve the marketing technology stack (CRM, CDP, automation, analytics platforms) <\/li>\n<li>Build advanced analytics capabilities (customer insights, predictive modelling, segmentation) <\/li>\n<li>Leverage AI and automation to drive campaign performance and customer experience <\/li>\n<\/ul>\n<h3>Brand, Content &#038; Digital Presence <\/h3>\n<ul>\n<li>Lead digital brand strategy and execution across all channels <\/li>\n<li>Oversee content, social media, and digital communications aligned to commercial goals <\/li>\n<li>Ensure consistent brand positioning across markets and customer touchpoints <\/li>\n<li>Drive digital transformation initiatives across marketing and customer engagement <\/li>\n<li>Champion agile ways of working and experimentation culture <\/li>\n<\/ul>\n<h3>Leadership &#038; Stakeholder Management <\/h3>\n<ul>\n<li>Build and lead a high-performing, multi-market digital marketing team <\/li>\n<li>Manage external agencies, media partners, and technology vendors <\/li>\n<li>Collaborate with Technology, Data, and Customer Experience teams to deliver end-to-end digital excellence <\/li>\n<\/ul>\n<h3>Key Requirements <\/h3>\n<h3>Experience &#038; Background <\/h3>\n<ul>\n<li>Proven experience in a senior digital marketing leadership role within a telecommunications operator or digital telecom ecosystem <\/li>\n<li>Strong track record in driving digital subscriber growth and online revenue <\/li>\n<li>Experience managing large-scale performance marketing budgets with clear ROI accountability <\/li>\n<\/ul>\n<h3>Telecom Expertise <\/h3>\n<ul>\n<li>Deep understanding of telecom products: mobile, broadband, fibre, enterprise solutions, and bundled offerings <\/li>\n<li>Strong grasp of telecom commercial levers including pricing, promotions, and distribution channels <\/li>\n<li>Experience working with high-volume customer bases and subscription models <\/li>\n<\/ul>\n<h3>Technical &#038; Digital Skills <\/h3>\n<ul>\n<li>Expertise in performance marketing, SEO\/SEM, paid media, and programmatic <\/li>\n<li>Strong knowledge of CRM, marketing automation, and customer data platforms (CDPs) <\/li>\n<li>Experience in conversion rate optimisation (CRO) and digital funnel management <\/li>\n<li>Familiarity with telecom digital ecosystems (apps, self-care portals, e-commerce journeys) <\/li>\n<\/ul>\n<h3>Leadership &#038; Attributes <\/h3>\n<ul>\n<li>Highly commercial, data-driven, and results-oriented <\/li>\n<li>Strategic thinker with strong execution capability <\/li>\n<li>Ability to operate in complex, multi-market environments <\/li>\n<li>Strong stakeholder management and executive presence <\/li>\n<\/ul>\n<p> #J-18808-Ljbffr<\/p>\n<p>2026-04-06 11:52:18<\/p>","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","job_listing_type":[68],"job_listing_category":[1350],"job_listing_location":[720],"job_listing_tag":[],"class_list":["post-96223","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-media","job_listing_location-united-arab-emirates"],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"1350":"Marketing &amp; Media"},"_job_type":{"68":"Full Time"},"_job_tag":[],"_job_expiry_date":"2026-06-18","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/en-ae.whatjobs.com\/coopob__cpl___411_3458729__3583?utm_source=3583&utm_medium=feed&keyword=Chief-Digital-Marketing&location=Dubai&geoID=3","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"2026-06-14","_job_address":"","_job_location":{"720":"United Arab Emirates"},"_job_map_location":{"address":"","latitude":"","longitude":""},"_job_logo":"https:\/\/herecareers.com\/wp-content\/uploads\/wp-job-board-pro-uploads\/_employer_featured_image\/2025\/11\/ICON-Here-Careers-Logo-150-150x150.png","_job_employer_name":"HR","_job_employer_url":"https:\/\/herecareers.com\/ar\/employer\/hr\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"","_job_careerjet_company_name":""}},"_links":{"self":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing\/96223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/comments?post=96223"}],"wp:attachment":[{"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/media?parent=96223"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=96223"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=96223"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=96223"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/herecareers.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=96223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}