Brand Manager – Consumer Division

Job Description

411_2959961

Brand Strategy Development

• Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
• Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.
• Conduct thorough market analysis to understand consumer needs trends and competitor strategies.

Campaign Management

• Plan and implement consumer campaigns that effectively communicate the brand’s value proposition to target audiences.
• Collaborate with the team to design advertising and promotional campaigns.
• Monitor campaign performance and adjust strategies to meet KPIs and sales targets.

Product Portfolio Management

• Manage the end‑to‑end lifecycle of baby care products from development and launch to ongoing marketing support.
• Collaborate with sales and supply chain teams to ensure products meet market demands and performance goals.

Consumer Insights & Market Research

• Utilize consumer insights, surveys and data analysis to inform brand strategies and identify opportunities for new products or improvements.
• Stay updated with market trends, consumer behaviour and competitor activities to keep the brand relevant and competitive.
• Work closely with external partners including agencies and suppliers to implement successful marketing programs.

Budget & Performance Tracking

• Manage brand budgets ensuring efficient allocation of resources for marketing activities.
• Track and analyse brand performance sales and ROI to report on key results and identify areas for improvement.

Business Development

• Identify and secure new brand partnerships to expand the consumer division portfolio.
• Conduct market research to identify emerging trends and potential opportunities.

Qualifications

• Educational Qualification Requirements: Bachelors degree.
• Skills & Professional Requirements: Proven experience in brand management and business development preferably in the healthcare or consumer goods sector.
• Strong understanding of marketing strategies, digital marketing and consumer behaviour.
• Experience Requirements: 35 years experience in Marketing, preferable in healthcare consumer sector.
• Required UAE experience.

Remote Work

No

Employment Type

Fulltime

#J-18808-Ljbffr

2026-03-27 08:37:56