E-Commerce Chief Marketing Officer

Job Description

411_2966647

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E-Commerce Chief Marketing Officer (CMO)

Location: Remote/Virtual.

Reports to: CEO

About Us

We are a profitable, founder-led eCommerce company selling directly to consumers via Amazon and Shopify , with customers primarily in North America and Europe. We’re now ready for our next stage of growth and are hiring a CMO to own all growth, performance marketing, and sales channels .

Role Overview

The CMO is responsible for driving predictable, profitable revenue growth across:

• Amazon (PPC, rankings, listings, reviews, CVR).
• Currently selling in .com, .ca and soon launching in UK, EU, AUS
• Currently in USA only
• Creator Content (organic & paid creator content)

You will build and lead a small, high-output team (Amazon manager, PPC specialist, email agency, designers, data analyst, creators, etc.) and work closely with:

• COO – on inventory, 3PL/FBA and contribution margins
• CPO – on product launches, creative, and brand positioning
• CFO – on budgets and margin targets

Key Responsibilities

1. Growth Strategy & Budget

• Own the annual and quarterly growth plan for Amazon + DTC.
• Set and manage performance targets : revenue, channel ROAS, TACOS, contribution margin, CVR and more.
• Allocate and re-allocate ad spend across channels.

2. Amazon (Primary Growth Channel)

• Lead the Amazon growth pod : Amazon Manager, PPC Manager, listing/SEO support.
• Own:
• PPC structure & bids (search, sponsored brands, DSP/remarketing if used)
• TACOS / ACOS targets and profitability by ASIN or portfolio
• Listing optimization: titles, bullets, images, A+ content, storefront, experiments
• Review health, ratings, and CX feedback loops
• Plan and execute product launches , promotional events, and global marketplace expansion (e.g., CA/EU/UK).

3. Shopify & Meta

• Own Shopify revenue and conversion rate .
• Work with dev/UX to run ongoing CRO tests —offers, bundles, landing pages, cart/checkout, site speed.
• Oversee FB/IG and other paid social :
• Creative strategy and testing
• ROAS/MER and per-country performance
• Ensure robust flows (welcome, browse/cart abandonment, post-purchase, win-back, VIP, etc.)
• Campaign calendar aligned with launches and promotions
• Hit revenue contribution targets from email/SMS as % of Shopify sales.

4. Creators

• Build a creator / influencer engine :
• Identify and recruit creators aligned with the brand
• Negotiate deals (UGC, whitelisting/Spark ads, revenue share)
• Ensure a consistent flow of short-form content for Reels, and ads.
• Test and scale ads (or similar platforms), with clear attribution and ROAS targets.
• Manage and coach:
• Amazon Manager & PPC specialist
• Email/SMS agency and media buying partners
• Data analyst (shared or part-time)
• Creators & freelancers as needed
• Work tightly with CPO on briefs for new product launches, creative angles, and content needed for funnels.
• Work with COO to avoid stockouts, manage slow movers, and hit profit targets.

6. Analytics, Reporting & Decision-Making

• Build a simple but robust dashboard for:
• Key KPIs: revenue, MER, CAC, LTV, TACOS, repeat rate, AOV, conversion rate
• Turn data into clear recommendations: scale/kill campaigns, adjust prices/offers, launch tests.
• Report weekly and monthly to the CEO on performance vs. plan.

What Success Looks Like (First 12 Months)

• Clear growth plan and budget in place and followed.
• Amazon TACOS and DTC MER are within target while revenue grows.
• Key Amazon and Shopify SKUs show improved rankings and conversion rates .
• Email/SMS flows and campaigns contribute a meaningful % of DTC revenue .
• There is a repeatable creator/UGC pipeline supporting ads and organic content.
• The marketing team is small, accountable, and works from a single shared dashboard .

Requirements (Must-Have)

• 5-10 years total experience in digital marketing / growth, with at least 3+ years leading growth or performance marketing for a DTC/eCommerce brand or agency.
• Deep, hands-on experience with Amazon + at least one other major channel (Shopify + FB/IG ads, or Google, etc.).
• Proven track record of scaling revenue while staying profitable – you’ve managed budgets of at least USD 50–100k/month in ad spend.
• Strong understanding of:
• Amazon PPC, SEO, and listing optimization
• Basic CRO ideas and experimentation
• Very data-driven : comfortable with KPIs, cohort retention, MER, CAC/LTV, channel attribution and spreadsheets.
• Excellent English communication skills (written & spoken); comfortable working with US/Europe-based partners.
• Experience working with remote and cross-border teams .

Nice to Have

• Experience in home & lifestyle or other consumer product categories with repeat purchases.
• Experience managing creative teams (copy + design + video).

Location & Work Setup

• Base: Dubai, India, South Africa or Europe
• Remote / hybrid, but must be able to overlap at least 4–5 hours/day with UAE & Europe time and occasionally with US time for calls with partners.
• Occasional travel to ecommerce conferences, or content shoots as needed.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

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2025-12-30 09:18:38