Head of Beauty – E-commerce

Job Description

411_3403664

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer’s, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first Phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.

Overview

The Beauty Category Manager will be responsible for building, launching, and scaling the Beauty category within an established fashion e‑commerce platform. The role combines P&L ownership, assortment and brand strategy, trading, and cross‑functional execution to create a differentiated beauty destination that complements the core fashion business and drives incremental revenue, margin, and customer engagement.

Key Responsibilities

• Define the Beauty category strategy (mass, masstige, prestige, niche) aligned with the overall business vision and target customer.
• Own the Beauty category P&L: revenue, margin, discounts, stock turns, and marketing spend efficiency.
• Build a 1–3-year roadmap for the Beauty business: assortment depth, brand portfolio, channels (own inventory vs marketplace), and regional expansion.
• Analyze market trends, competition, pricing, and consumer behavior in the GCC to identify white spaces and growth opportunities.

2. Assortment & Brand Portfolio

• Identify, source, and onboard the right mix of brands across makeup, skincare, fragrance, haircare, tools, and emerging sub‑segments (clean beauty, K‑beauty, dermo cosmetics, etc.)
• Develop and own the assortment architecture (good/better/best, price ladders, hero SKUs, exclusives, sets and bundles).
• Negotiate commercial terms with brands and distributors (margins, trading terms, marketing support, exclusivity, payment terms, returns).
• Partner with suppliers to secure online exclusives, launches, and collaborations tailored for the platform’s customer base.

3. Trading, Pricing & Promotions

• Build and execute the trading calendar for Beauty (launches, campaigns, seasonal peaks like Ramadan, Eid, gifting, Singles’ Day, 11.11, 12.12, Black Friday).
• Define pricing strategy and guardrails for the category, balancing competitiveness, brand positioning, and profitability.
• Plan and optimize promotions, bundles, and markdowns to drive sell‑through, AOV, and margin.
• Monitor daily/weekly performance (traffic, conversion, basket metrics, sell‑through, stock cover) and take rapid actions on pricing, visibility, and assortment.

4. Customer Experience & Merchandising

• Partner with UX, Product, and Content teams to design a best‑in‑class beauty experience: navigation, filters, shade and skin‑type attributes, routines, and discovery journeys.
• Ensure high‑quality product content (visuals, shade imagery, swatches, how‑to content, ingredients, claims, usage instructions) to drive confidence and reduce returns.
• Define on‑site merchandising strategy for Beauty: landing pages, category pages, ranking rules, cross‑sell/upsell with fashion, and personalized recommendations.
• Work with CRM and Performance Marketing to create customer journeys for new, lapsed, and high‑value beauty shoppers (sampling, loyalty, subscription, replenishment flows).

5. Operations, Supply & Inventory

• Collaborate with Demand & Supply Planning on forecasts, launch volumes, safety stocks, and lifecycle management for Beauty SKUs.
• Align with Operations/Warehouse on specific needs for beauty (fragile items, aerosols, temperature sensitivity, expiry/batch tracking, regulations).
• Ensure regulatory compliance for beauty products (local registration requirements, labelling, restricted ingredients, import rules) in coordination with Legal/Regulatory.
• Monitor returns, damages, and expiries; drive action plans to reduce waste and improve operational efficiency.

6. Data, Insights & Continuous Improvement

• Use analytics to understand customer behavior (entry categories, hero SKUs, replenishment cycles, cross‑category behavior between fashion and beauty).
• Build dashboards and review performance at brand and sub‑category level; rationalize assortment and shift investment to high‑potential areas.
• Test and scale initiatives (sampling programs, beauty boxes, subscription/replenishment, virtual try‑on, consultations) based on data and customer feedback.
• Stay on top of global and regional beauty trends, new brands, ingredients, formats, and digital experiences.

7. Stakeholder Management & Leadership

• Act as the “GM” for Beauty internally, coordinating with Buying, Planning, Marketing, Product, Operations, Finance, and Customer Care.
• Present business plans, performance reviews, and investment cases to senior leadership.
• If senior level: lead and coach a small team of assistant category managers, buyers, or coordinators; build capabilities in beauty category management.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Fashion/Retail Management, or related field; Master’s degree is a plus.
• 8–10 years of experience in beauty or personal care within e‑commerce, retail, or distribution; at least 3-4 years with direct category/brand ownership.
• Strong understanding of the GCC beauty market, customer preferences, and regulatory landscape.
• Proven track record of building or significantly scaling a category or brand portfolio, with measurable impact on sales and margin.
• Experience working in a fast‑paced e‑commerce environment; marketplace/omnichannel exposure is an advantage.
• Full-time role
• Company employee discounts across all brands

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2026-03-19 08:32:32