Head of E-Commerce & Marketing

Job Overview

Job Description

411_3270094

Head of E-Commerce & Marketing

Location: Dubai, United Arab Emirates

Salary: Market related

Our client is a global leader in tools manufacturing and distribution , serving the Industrial, Engineering, and Construction sectors.

We are seeking a commercially driven Head of E-Commerce & Marketing to lead end-to-end digital commerce, marketing strategy, and selected retail activities.

This role combines strategic leadership with hands-on execution , overseeing B2B and B2C e-commerce platforms, brand marketing, and key retail customers while managing a small, high-impact team.

Responsibilities

E-Commerce Leadership (B2B & B2C)

  • Full ownership of performance, profitability, and growth of B2B and B2C webshops
  • Define and execute e-commerce strategy aligned with business objectives
  • Lead pricing, assortment, and category management decisions
  • Manage supplier and trade partner relationships, including negotiations and supply reliability
  • Oversee Shopify platform development and optimization
  • Own Amazon Seller and Vendor Central operations, including content, advertising, and performance analytics
  • Drive conversion optimization through campaigns, A/B testing, and customer journey improvements

Customer Service & Webshop Procurement

  • Lead customer service function, ensuring high service standards and KPI delivery
  • Oversee inventory planning, procurement coordination, and stock optimization for e-commerce

Marketing Department Leadership

  • Lead and develop the marketing team, including goal setting and performance management
  • Develop and execute integrated marketing strategy across digital, social, and traditional channels
  • Manage marketing budgets, brand consistency, and content strategy
  • Oversee retail merchandising, POS materials, and visual identity
  • Plan and execute trade shows and industry events, including lead management
  • Manage marketing assets and materials inventory

Retail Sales Management (Select Accounts)

  • Directly manage a small portfolio of key retail customers
  • Develop customer-specific sales strategies, assortments, and displays
  • Conduct regular business reviews and sales planning

Skills

Requirements

  • Degree in Business, E-Commerce, Marketing, or similar
  • 5–7+ years’ experience in e-commerce and/or marketing, with minimum 3 years in leadership
  • Proven success managing B2B and/or B2C webshops
  • Mandatory experience with Amazon Seller/Vendor Central
  • Strong background in digital marketing, SEO/SEA, analytics, and conversion optimization
  • Experience with pricing, assortment planning, supplier negotiations, and inventory management
  • Hands‑on experience with Shopify and analytics tools
  • Entrepreneurial, action‑oriented, and commercially minded
  • Strong leadership, communication, and stakeholder management skills

This is a high-impact leadership role for a candidate who enjoys owning results, shaping strategy, and driving growth across digital and physical channels.

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2026-03-27 08:34:37