Lead Generation Specialist (Jackpot Aggregator) – Middle

Job Description

Overview:

SOFTSWISS is hiring a Sales Development Manager to join our Commercial team. You’ll focus on building a strong, predictable pipeline by identifying, nurturing, and qualifying new business opportunities across our target markets, supporting the growth of our product portfolio.

About Product:

The SOFTSWISS Jackpot Aggregator is a flexible, cloud-based jackpot management solution designed to boost player engagement, retention, and revenue for iGaming operators. It enables clients to create, customise, and run branded, cross-brand, network, and promotional jackpot campaigns with a variety of formats.

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Purpose of the role:

• You’ll drive early-stage revenue growth by building and nurturing a high-quality pipeline of qualified leads across priority segments.

• You’ll ensure smooth handover of sales-ready opportunities by applying consistent qualification criteria and maintaining clear visibility across CRM systems.

• Your work will strengthen our market positioning by translating product knowledge and competitive insights into compelling value propositions for potential clients.

Key responsibilities:

• Design and execute outbound prospecting programmes (cold calls, email campaigns, social outreach) to identify and engage new business opportunities.

• Manage multi-touch lead nurturing campaigns, delivering relevant insights and maintaining engagement until prospects are ready for sales handover.

• Qualify leads against agreed criteria, schedule product demos or meetings, and ensure timely transfer to the sales team.

• Build and maintain deep expertise in SOFTSWISS products and the competitive landscape, regularly benchmarking competitors to refine our value proposition.

• Maintain accurate and up-to-date CRM records, ensuring full data integrity across lead status, source, nurturing history, and outcomes.

• Define, track, and analyse key performance metrics (qualified leads, conversion rates, cost per lead, pipeline value) and present insights to leadership.

• Represent the company at industry events, conferences, and webinars to build relationships and generate strategic leads.

Required Experience:

• 2+ years of experience in sales development, lead generation, or a similar commercial role.

• Hands-on experience with outbound prospecting and multi-channel lead nurturing campaigns.

• Confident working with CRM systems and sales reporting tools.

• Strong communication skills and the ability to engage senior stakeholders across international markets.

• Analytical mindset with experience tracking and improving funnel performance.

Our Benefits:

• Full-time remote work opportunities and flexible working hours

• Private insurance

• Additional 1 Day Off per calendar year

• Sports program compensation

• Comprehensive Mental Health Programme

• Free online English lessons with a native speaker

• Generous referral program

• Training, internal workshops, and participation in international professional conferences and corporate events.

Originally posted on Himalayas