Marketing & G2M Lead

Marketing & Media
United Arab Emirates
March 27, 2026
Full Time

Job Overview

Job Description

411_3294821

We are partnering with a newly established, high-potential marketplace startup in the UAE to build their founding team .

At Uplift, we work closely with our clients not only to fill roles, but to shape the core teams that will define their success. These positions are part of the initial leadership layer , offering a rare opportunity to join at an early stage and directly influence how the business, product, and customer experience are built from the ground up.

If you enjoy fast-paced environments, high ownership, and turning ideas into reality, this could be a very exciting opportunity to be part of something early and impactful.

Key Responsibilities

Own go-to-market end-to-end—building a strong brand, driving the customer funnel, and scaling supply through the Top User program and community-led acquisition.

1) Brand & Positioning

  • Define positioning, messaging, brand voice, and core narratives (trust, value, social-first resale)
  • Own creative direction for content, campaigns, and launch moments
  • Build a repeatable content engine (UGC, creators, community stories, drops)

2) Growth Funnel (Acquire Activate Retain)

  • Own acquisition plan across paid + organic (social, influencer, partnerships, referrals)
  • Set funnel KPIs and reporting: CAC, activation, first purchase rate, repeat rate
  • Collaborate with product on conversion optimization (landing pages, onboarding, first-listing/first-buy)

3) Supply and Community Programs (Grow Inventory + Power Sellers)

  • Drive listing/inventory growth: challenges, drops, ambassador programs, referral loops
  • Establish local partnerships/events to seed supply and demand (schools, communities, clubs, women networks)

What Were Looking For

  • 3-5 years of Ex-FMCG (Unilever/P&G ideally) experience with strong brand-building fundamentals
  • Ideally marketplace/e-commerce growth experience (performance + community)
  • Strong execution operator: can build playbooks, run campaigns, and measure results
  • Comfortable in early-stage ambiguity; hands-on and fast
  • Arabic and previous experience in the UAE is preferred

Compensation

  • Up to AED 20K/Month + meaningful stock options
  • High-ownership role shaping brand, growth engine, and supply flywheel
  • Preferably own visa or golden visa holder

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2026-02-27 08:34:22

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