Head Media Planning, MENA

المسمى الوظيفي

411_3356687

About the Role:

KFC is not just one of the world’s most iconic brands, it’s also the highest-spending media account in the Americana Restaurants portfolio and one of the top two media accounts in the region. We’re looking for a Media Planning Head to take full ownership of our media investment strategy across the MENA region.

This is a unique opportunity to lead high stake media mandate and work across four high-priority markets(KSA, UAE, Kuwait, and Qatar) and shaping strategy for Levant and Morocco. You will operate with an owner’s mindset, ensuring every media dollar delivers both brand impact and business results. Working closely with agencies and internal stakeholders, you will drive full-funnel performance, strengthen governance, and elevate media effectiveness across markets.

If you come from FMCG, telecom, or retail and have experience building integrated media strategies, driving performance, and influencing senior stakeholders, we’d love to speak with you.

المهام الأساسية

• Lead full-funnel media planning across KSA, UAE, Kuwait, and Qatar, with regional oversight into Levant and Morocco
• Own the regional media budget, with full accountability for allocation, optimization, performance tracking, and reporting
• Partner closely with Procurement and Finance to ensure spend governance, transparency, and efficiency
• Drive both awareness and conversion through integrated ATL, digital, performance, and social media planning
• Lead Marketing Mix Modeling (MMM) and campaign effectiveness measurement
• Manage and steer media agency relationships across all markets
• Collaborate cross-functionally with cluster marketing leads, Digital, CRM, and eCommerce teams to align media strategy with business priorities

What We’re Looking For:

• 10+ years of experience in media strategy and planning, preferably from FMCG, Telecom, or Retail.
• Strong exposure to the MENA region, especially GCC, with understanding of Levant and North Africa.
• Proven track record of managing large-scale media investments.
• Expertise in performance marketing, brand media, and MMM or econometrics.
• Commercial thinker, with an entrepreneurial mindset and high ownership.
• Strong communicator with experience influencing cross-functional teams and senior stakeholders.
• Fluent in English; Arabic is a plus.

Why Join Us?

This is a rare opportunity to lead one of the most influential media mandates in the region, with real ownership, visibility, and impact. You’ll be part of a bold, fast-paced marketing organization, working on a brand loved by millions, with the freedom to innovate and shape how KFC shows up across MENA.

Apply now and help shape the future of KFC in MENA.

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2026-03-07 12:50:30