CRM Marketing Executive

المسمى الوظيفي

411_3484839

Furchild Food Stuff Supply LLC | Full time

CRM Marketing Executive

Dubai, United Arab Emirates | Posted on 07/04/2026

FURCHILD is the first and only raw pet food company of its kind in Middle East.

We empower pet parents by providing convenient access to top quality nutrition and natural pet products that will enable their pets to live a healthier, happier and more vibrant life.

Discover the transformative power of our fresh, healthy, balanced raw meals, raw bones, all-natural chews and premium handcrafted freeze-dried treats.

Our meals are formulated by the world’s leading pet food experts, approved by veterinarians and utilise innovative safety and quality standards never before available to pets.

المسمى الوظيفي

• Own the end-to-end CRM calendar — planning, building, deploying and analysing campaigns across email, SMS, push, and WhatsApp channels
• Design and optimise automated lifecycle flows: welcome series, post-purchase, win-back, browse abandonment, and loyalty journeys
• Segment customer database using RFM modelling, purchase behaviour, and engagement signals to drive personalised targeting
• Manage CRM strategies specific to subscription retail — including churn prediction, renewal nudge sequences, trial-to-paid conversion flows, and subscriber‑exclusive engagement programmes
• Track and optimise subscription health metrics: churn rate, MRR contribution from CRM, subscriber retention rate, and reactivation rates on lapsed subscribers
• Collaborate with the product, category, and commercial teams to align CRM with promotional calendars and inventory priorities
• Run structured A/B tests on subject lines, creative, timing, and segmentation — and translate learnings into ongoing improvements
• Monitor and report on key CRM KPIs: open rate, CTR, conversion rate, revenue per send, unsubscribe rate, and CLV contribution
• Drive mobile app engagement through targeted push notification campaigns — including transactional alerts, personalised offers, and re‑engagement flows for dormant app users
• Maintain list hygiene and ensure deliverability standards are consistently met
• Partner with the creative team to produce localised, on‑brand content suited to UAE audiences — including bilingual (EN/AR) campaigns where required
• Evaluate and recommend improvements to the CRM tech stack; experience with tools such as Klaviyo, Braze, MoEngage, or Salesforce Marketing Cloud is advantageous

المتطلبات

• 3–5 years of hands‑on CRM or lifecycle marketing experience, with a significant portion in e-commerce
• Proven experience working in the UAE market — a deep understanding of local consumer behaviour, seasonality (Ramadan, DSF, UAE National Day), and platform preferences is essential
• Experience working with or within a subscription‑based retail or commerce model — understanding of recurring billing cycles, churn triggers, and how CRM intersects with subscriber lifecycle management
• Proficiency with at least one major CRM/ESP platform (Klaviyo, MoEngage, Braze, Iterable, or similar)
• Solid grasp of segmentation logic, automation workflows, and campaign performance analysis
• Comfortable working with data — able to pull reports, interpret dashboards, and make decisions informed by metrics
• Experience coordinating with creative and content teams to deliver compelling, conversion‑driven messaging
• Strong written communication skills in English; Arabic proficiency is a plus
• Bachelor’s degree in Marketing, Business, or a related field

#J-18808-Ljbffr

2026-04-16 07:15:07