General Manager Car Rental

Job Description

411_3455564

Milele Car Rental is seeking an experienced and commercially driven General Manager to lead and scale its car rental business. This is a senior leadership role with full financial and administrative authority, responsible for end-to-end business performance, growth and operational excellence. The role reports directly to the Group Business Head – Automotive and will play a key role in shaping strategy, profitability, and customer experience across the rental business.

Responsibilities

• Business & P&L Ownership – Own full P&L responsibility for the car rental business, ensuring revenue growth, cost optimization, and sustainable profitability.
• Develop and execute short- and long-term business strategies aligned with group objectives.
• Drive pricing, utilization, fleet mix, and yield management to maximize returns.
• NTC – new to company accounts, corporate fleet, repeat customer list, business expansion.
• Operations & Fleet Management – Oversee all rental operations including fleet planning, utilization, maintenance coordination, and asset lifecycle management.
• Ensure high service standards across customer touchpoints while maintaining operational efficiency.
• Establish and monitor KPIs for utilization, downtime, damages, and operational costs.
• Fleet preventive maintenance to minimize maintenance costs.
• Sales, Marketing & Partnerships – Lead B2B, B2C, and corporate sales strategies to grow market share.
• Strengthen partnerships with corporate clients, aggregators, brokers, and digital platforms.
• Collaborate with marketing teams on demand generation, pricing campaigns, and brand visibility.
• Clear business targets to sales staff. Three months threshold – nonperformers to be fired on completion of 90 days.
• Financial & Administrative Authority – Exercise financial and administrative authority over budgets, approvals, contracts, and vendor management.
• Ensure strong governance, compliance, and risk controls in line with UAE regulations.
• Drive process discipline and reporting transparency.
• Directly responsible for profit and loss of business.
• People & Leadership – Build, lead, and develop high-performing teams across operations, sales, and support functions.
• Conduct workload analysis and rationalize manpower in conjunction with HR.
• Conduct peer business analysis with similar size competitors.
• Improvise business processes to make them efficient and effective.
• Incorporate internal control to optimize available resources.
• Develop and implement MIS to facilitate monthly review process on business in conjunction with finance.
• Ensure measurable KPIs are assigned to sales and operations staff, progress is monitored on a daily basis.
• Monitor market trends/competition activity and schemes or offers by competition to counter with plans that improve business results.
• Weekly reporting on competition activity and our business plan comparison.
• Set clear performance expectations, accountability frameworks, and succession plans.
• Foster a performance-driven, customer-centric, and ethical work culture.

Candidate Profile

10+ years of senior leadership experience in the car rental, automotive leasing or mobility sector (UAE or GCC experience is MUST).

Job code

EX-B55E8121

Job type

Full-time

Location

Dubai

Master (>10 yrs)

About the company

Milele

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2026-04-05 11:40:02