Sales Director-AAZ

Job Description

411_3368502

Commercial responsibilities

• Execute commercial priorities to maximize revenue and attendance across domestic and international market segments for Al Ain Zoo.

• Identify, develop, and expand new business channels and revenue streams.

• Build and maintain strategic partnerships within both domestic and travel trade markets.

• Drive initiatives that enhance market awareness, partner engagement, and conversion.

• Support international trade strategy execution, aligning activities with global market opportunities.

• Expand Al Ain Zoo’s presence through partnerships, campaigns, and trade engagements.

• Monitor global and domestic competitor activity to drive performance optimization.

• Strengthen the Schools, Corporate, and Government segments through strategic account management.

• Support and develop the Events/MICE segment in alignment with the business priorities.

• Ensure strong client relationship management, including executive-level engagements when required.

Leadership responsibilities

• Set clear KPIs, annual targets, and operational objectives for the sales team.

• Coach, mentor, and develop high-performing team members, supporting succession planning.

• Promote accountability and a performance-driven culture through structured reviews and performance management.

• Coordinate with Marketing, Operations, Science Education and Customer Experience to ensure unified delivery of commercial priorities.

• Lead or support key negotiations as directed by the Senior Sales Director.

B2B Marketing responsibilities

• Work closely with the B2B Trade Marketing Manager to direct B2B marketing strategies and campaigns to drive revenue, attendance, and market engagement.

• Implement targeted marketing initiatives for domestic market and internationally (OTAs, DMCs, and Tour Operators).

• Ensure alignment between sales objectives and marketing-led trade campaigns.

• Monitor campaign performance, market trends, and competitor promotions to guide improvements.

• Strengthen partner engagement through events, trainings, webinars, and trade activations.

Strategic responsibilities

• Manage and monitor the sales budget, ensuring adherence to internal processes.

• Support the development and execution of long-term sales strategies aligned with the broader portfolio direction.

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2026-03-11 15:38:13